About Worthington PR & Story


Founder, Worthington PR & Story and Noble Arrow Projects


PR Leader. Communications Strategist. Creative Thinker. Writer. Whether she’s developing a creative campaign, building strategy or helping teams collaborate effectively, Paula is always ready with a fresh solution, and the sky’s the limit when it comes to her forward-thinking approach and strong tactical execution.

After nearly a decade of local and national PR agency leadership experience, Paula pivoted her career and founded Worthington PR & Story.

Worthington PR & Story helps companies and innovators reach their goals by leveraging brand storytelling, creative thinking, traditional public relations, social media strategies and good old fashioned hard work.

Based in Calgary, Paula is known as a leader in public relations, influencer relations, consumer activations, social media, events, earned and paid media.

An adventurer at heart, Paula is also a respected freelance writer and photographer, with her work regularly appearing across the Postmedia News Network, on radio and in various online magazines. You can follow her adventurous journeys at WandersWild.com.

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