So… what’s with the yellow arrow?

Our Story & Team

Follow Our Yellow Arrow

The Worthington “W” has a yellow arrow cutting through it, and there’s a story behind that.

Several years ago, our Founder Paula walked part of the famed “Camino de Santiago” in Northern Spain – a centuries-old trail system that spans the country. Yellow arrows mark the path, giving travelers the confidence they’re headed the right way.

Simple in nature, an arrow can serve as a powerful symbol to provide navigation on any journey. It’s a wayfinder and guide.

Our goal is to be the yellow arrow for our clients, confidently guiding them in the direction they wish to go.

About Paula Worthington, Principal & Founder



Founder and Principal, Worthington PR & Story and Noble Arrow Projects

A respected national PR leader and award-winning communicator with experience in virtually every industry, Paula founded WPRS in 2018 and is a trusted advisor to international and national brands, entrepreneurs and local businesses. She was inducted into the Canadian Marketing, Advertising, Communication and PR Hall of Fame in 2022.

A creative and dynamic thinker, she’s known for developing effective and creative communications strategies, then bringing them to life for her valued clients.

Paula has an impressive roster of traditional media and influencer relationships, collaborating with them to create engaging storytelling moments. When she’s not supporting her team and clients, Paula travels the globe as a notable freelance writer and photographer.

She gives back to the community in a number of ways:

  • Director, Travel Media Association of Canada, Prairies & NWT Chapter
  • Advisor, Enactus Canada
  • Supporting post-secondary students and marketing conferences as a guest speaker, panelist or host.
  • Founder of Noble Arrow Projects.

The Worthington PR & Story Team













Our Core Team:

Rachel Zollinger, Account Director

With more than 20 years of experience in strategic marketing, Rachel brings in-depth knowledge of communications management, brand management and event execution. She loves the challenges of helping clients solve their marketing dilemmas by pushing boundaries and developing creative alternatives.

Outside of work, Rachel keeps busy volunteering with her kids’ schools and sports teams and will spend every chance she gets travelling and exploring new destinations.

Julia Kaiser, PR Advisor

A graduate of the public relations program at Mount Royal University, Julia brings a fresh and insightful perspective to trends in media relations and nonprofit communications practices. Julia is passionate about finding the bridge between public relations and change-making to create and share meaningful social change in the community.

In her free time, Julia enjoys teaching Highland Dancing, skiing in the Rocky Mountains and exploring new restaurants in downtown Calgary.

Francesca Smith, Communications Coordinator

Francesca brings enthusiasm and eagerness to apply her learning to her role as our communications coordinator. Francesca is passionate about event planning, writing, social media and creating video content for clients. 

In her spare time, you can find Francesca with her family and two rescue dogs at Lake of the Woods in Northwestern Ontario.

Stephanie Potter, Digital & Brand Advisor

Since receiving her marketing degree, Stephanie has spent five years focusing on digital media, branding and marketing strategy for a diverse set of clients. Her past experience in the art world has given her a creative drive and a skill for design.

During her free time, she is happy caring for her apartment jungle and planning her next travel destination.

Evynn Anderson, Communications & Digital Coordinator 

A recent graduate from the business program at Ambrose University, Evynn brings a fresh and energetic perspective to communications and social media management. Evynn loves the power of a great story and enjoys staying on top of the current social media trends.

Outside of her professional life, you can find Evynn spending time with her husband and dog, working out and travelling to Montana to visit her family.

Jessica Smith, Communications Advisor

Over a decade of award-winning experience in PR and event production has given Jessica a nuanced understanding of how thoughtful, KPI-driven communication strategy can translate into compelling brand storytelling. Her wheelhouse of expertise includes social, strategy, live events and digital marketing.

As a new mom and in her spare time, Jessica can be found hanging out with her husband and little one, hiking, travelling and trying to convince at least one of them to eat their vegetables.

Our WPRS Collective: 

Our team works with a curated team of specialists who help bring our campaigns to life. Drawing on talent on a client-by-client basis helps us maximize client value. This collective includes:

  • PR & Communications Coordinators
  • Specialized Communications Strategists
  • Marketing Specialists and Media Buyers
  • Graphic Designers
  • Photographers and Videographers
  • Web Designers

Our team is nimble, efficient and client-focused.

Contact Us

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