So… what’s with the yellow arrow?

The Story

Follow Our Yellow Arrow

Our “W” has a yellow arrow running through it, and there’s intention behind that.

Several years ago, our founder Paula walked part of the famed “Camino de Santiago” in Northern Spain – a centuries-old trail system. The entire 790km trail is lined with yellow arrows. They mark the journey, giving travelers the confidence they’re going the right way.

Worthington PR & Story serves as a figurative yellow arrow for its clients, guiding them in the direction they want to go.

About Paula Worthington


Founder and Principal, Worthington PR & Story and Noble Arrow Projects

A respected national PR leader and award-winning communicator with experience in virtually every industry, Paula has more than a decade of agency experience working with a variety of prominent international and national brands, entrepreneurs and local businesses.

A creative and dynamic thinker, she’s known for developing sound communications strategies based on insights and compelling content, then bringing them to life for her valued clients.

Paula has also established an impressive roster of traditional media and influencer relationships, collaborating with them to create authentic and engaging storytelling moments. When she’s not supporting her clients, Paula travels the globe as a notable freelance writer and photographer.

She gives back to the community in a number of ways:

  • Active member of the Trico Changemakers’ Studio at Mount Royal University
  • Co-Chair, Travel Media Association of Canada Alberta/NWT Chapter
  • Advisor, Enactus Canada

She regularly supports local events as a guest speaker, panelist or host.

The Worthington PR & Story Team

When required, Worthington PR  & Story works with a hand-selected and dedicated team of practitioners and specialists who help bring integrated client campaigns to life. Drawing on collective talent as needed on a client-by-client basis helps us maximize client budgets. This pool of talent includes:

  • PR & Communications Coordinators
  • Specialized Communications Strategists
  • Marketing Specialists and Media Buyers
  • Graphic Designers
  • Photographers and Videographers
  • Web Designers

With dedicated space in the Trico Changemakers Studio, our team is nimble, efficient and client-focused.

We also work with students from Mount Royal University’s Public Relations program. Current student team members include:

  • Jamila Kanji – PR Assistant
  • Karolina Wojcik – PR Assistant
Contact Us

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