So… what’s with the yellow arrow?

Our Story & Team

Follow Our Yellow Arrow

The Worthington “W” has a yellow arrow cutting through it, and there’s a story behind that.

Several years ago, our Founder Paula walked part of the famed “Camino de Santiago” in Northern Spain – a centuries-old trail system that spans the country. Yellow arrows mark the path, giving travelers the confidence they’re headed the right way.

Simple in nature, an arrow can serve as a powerful symbol to provide navigation on any journey. It’s a wayfinder and guide.

Our goal is to be the yellow arrow for our clients, confidently guiding them in the direction they wish to go.

About Paula Worthington, Principal & Founder



Founder and Principal, Worthington PR & Story and Noble Arrow Projects

A respected national PR leader and award-winning communicator with experience in virtually every industry, Paula has more than a decade of agency experience working with a variety of prominent international and national brands, entrepreneurs and local businesses.

A creative and dynamic thinker, she’s known for developing sound communications strategies based on insights and compelling content, then bringing them to life for her valued clients.

Paula has also established an impressive roster of traditional media and influencer relationships, collaborating with them to create authentic and engaging storytelling moments. When she’s not supporting her clients, Paula travels the globe as a notable freelance writer and photographer.

She gives back to the community in a number of ways:

  • Director, Travel Media Association of Canada, Prairies & NWT Chapter
  • Advisor, Enactus Canada
  • She regularly supports local events as a guest speaker, panelist and host.

The Worthington PR & Story Team









Our Core Team:

Amber Ellergodt, Communications Manager

An entrepreneur for over 15 years, Amber has a passion for helping clients represent the brand they are looking for, and building a creative space specific to their needs. With expertise in social media and event management, she has an eye for detail and loves an organized platform of any kind!

When she isn’t managing projects, she’s busy managing her two little girls at home.

Rachel Zollinger, Account Director

With more than 20 years of experience in strategic marketing, Rachel brings in-depth knowledge of communications management, brand management and event execution. She loves the challenges of helping clients solve their marketing dilemmas by pushing boundaries and developing creative alternatives.

Outside of work Rachel keeps busy volunteering with her kids’ schools and sports teams, and will spend every chance she gets travelling and exploring new destinations.

Julia Kaiser, Account Coordinator

A recent graduate from the public relations degree program at Mount Royal University, Julia brings a young and fresh perspective to trends in media relations and nonprofit communications practices. Julia is passionate about finding the bridge between public relations and change-making to create and share meaningful social change in the community.

In her free time, Julia enjoys teaching Highland Dancing, skiing in the Rocky Mountains and exploring new restaurants in downtown Calgary.

Francesca Smith, Communications Assistant

New to the industry as a second-year public relations student at Mount Royal University, Francesca brings enthusiasm and eagerness to apply her learning to her role as our communications assistant. Francesca is passionate about event planning, writing, social media and creating video content for clients. 

In her spare time, you can find Francesca with her family and two rescue dogs at Lake of the Woods in Northwestern Ontario.

Our WPRS Collective: 

Our team works with a curated  team of specialists who help bring our campaigns to life. Drawing on talent on a client-by-client basis helps us maximize client value. This collective includes:

  • PR & Communications Coordinators
  • Specialized Communications Strategists
  • Marketing Specialists and Media Buyers
  • Graphic Designers
  • Photographers and Videographers
  • Web Designers

Our team is nimble, efficient and client-focused.

Contact Us

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