So… what’s with the yellow arrow?

Our Story & Team

Follow Our Yellow Arrow

The Worthington “W” has a yellow arrow cutting through it, and there’s a story behind that.

Several years ago, our Founder Paula walked part of the famed “Camino de Santiago” in Northern Spain – a centuries-old trail system that spans the country. Yellow arrows mark the path, giving travelers the confidence they’re headed the right way.

Simple in nature, an arrow can serve as a powerful symbol to provide navigation on any journey. It’s a wayfinder and guide.

Our goal is to be the yellow arrow for our clients, confidently guiding them in the direction they wish to go.

About Paula Worthington, Principal & Founder

paula-profile-picture

Founder and Principal, Worthington PR & Story and Noble Arrow Projects

A respected national PR leader and award-winning communicator with experience in virtually every industry, Paula has more than a decade of agency experience working with a variety of prominent international and national brands, entrepreneurs and local businesses.

A creative and dynamic thinker, she’s known for developing sound communications strategies based on insights and compelling content, then bringing them to life for her valued clients.

Paula has also established an impressive roster of traditional media and influencer relationships, collaborating with them to create authentic and engaging storytelling moments. When she’s not supporting her clients, Paula travels the globe as a notable freelance writer and photographer.

She gives back to the community in a number of ways:

  • Active member of the Trico Changemakers’ Studio at Mount Royal University
  • Co-Chair, Travel Media Association of Canada Alberta/NWT Chapter
  • Advisor, Enactus Canada

She regularly supports local events as a guest speaker, panelist or host.

The Worthington PR & Story Team

Our Core Team:

Amber Ellergodt, Communications Coordinator

An entrepreneur for over 15 years, Amber has a passion for helping clients represent the brand they are looking for, and building a creative space specific to their needs. With expertise in social media and event management, she has an eye for detail and loves an organized platform of any kind!

When she isn’t managing projects, she’s busy managing her two little girls at home.

Jordyn Thomson, Account Manager

Jordyn is an outgoing and dedicated individual who brings her previous experience as a journalist to the team. Armed with a Journalism Diploma from the Southern Alberta Institute of Technology and a Communications & Media Studies Bachelor’s Degree from the University of Calgary, her love for writing, social media and brand promotion make her a valued asset.

In her free time, Jordyn enjoys spending time with her friends and family around Calgary, watching the Saskatchewan Roughriders during the CFL season and spoiling her niece and nephew every chance she gets!

Our Collective: 

We also work with a hand-selected  team of specialists who help bring our campaigns to life. Drawing on collective talent when needed on a client-by-client basis helps us maximize client budgets. This collective includes:

  • PR & Communications Coordinators
  • Specialized Communications Strategists
  • Marketing Specialists and Media Buyers
  • Graphic Designers
  • Photographers and Videographers
  • Web Designers

With dedicated space in the Trico Changemakers Studio, our team is nimble, efficient and client-focused. We also work with students from Mount Royal University’s Public Relations program.

Contact Us

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