Worthwhile Thoughts

We are reintroducing ourselves to our clients and partners, as our team continues to grow and evolve. Our newest team member, Francesca, joins the WPRS team as an intern as she completes her degree at Mount Royal University! Find out the journey that led Francesca into the communications and marketing world.

WPRS: How did you get your start in marketing / communications?

Francesca: I have always been a storyteller and passionate about communication. I got my start working as a Host at ATCO Blue Flame Kitchen throughout University and eventually was able to plan special events and contribute communications materials. It sparked my interest and led me to pursue a Bachelor of Communications majoring in Public Relations at Mount Royal University.

WPRS: Favourite social media platform?

Francesca: Instagram! I am a sucker for great copywriting, and Instagram features that so well! With Instagram, you can share valuable information with your audience and connect with them through compelling captions and interactive stories. I love having the ability to curate a personal feed that both informs and brings me joy, mostly in the form of dog pictures! If you like dog pics as much as I do, my Instagram is @cesca_smith.

WPRS: What’s your favourite marketing quote?

Francesca: “People do not buy goods and services. They buy relations, stories and magic.” – Seth Godin. I love this quote because it highlights the importance of the person behind the brand and building relationships.

WPRS: What’s your best story?

Francesca: When I was in Kindergarten at the end of the school year my teacher, Ms. Faris gave each student a poster highlighting her talents. Mine was, “The most important thing about Francesca is that she asks questions.” Fast forward a couple of decades, and I am still a curious person. In my role at Worthington PR & Story, I can apply my inquisitive nature to come up with innovative solutions.

WPRS: What’s your passion outside of work?

Francesca: I can be found doing all things creative in my free time, including digital illustrations, cooking and creative writing. I also love to do yoga, kayak and spend time with my two rescue dogs, Molly and Wylie. I am happiest at the cottage in Northwestern Ontario Lake of the Woods with a glass of wine!

We recognize that no one accomplishes anything alone. We have some great players on our team, and we’d like to take the time to introduce ourselves! To start, we sat down with Amber, our Communications Coordinator, to help you to get to know her a little better!

WPRS: How did you get your start in marketing / communications?

Amber: My background is in Event Management. I learned quickly when I first entered the industry that events go hand in hand with marketing & communications. It became a natural fit for me and I ended up focusing more in those areas as I built my career.

WPRS: Favourite social media platform?

Amber: I love Instagram, it is easy to navigate and they are constantly changing things to make it easy for brands and companies to bring their story to life.

WPRS: What’s your favourite marketing quote?

Amber: This quote resonates with me in all areas of marketing that we do.
“Passion is energy. Feel the power that comes from focusing on what excites you.” – Oprah Winfrey

WPRS: What’s your best story?

Amber: About 5 years into my career, I was the head Event Manager of a 500+ person weekend convention, which entailed having 25+ employees under me to manage. The second night of the convention, I had one of the guest speakers come to my assistant and tell her that he had clogged the toilet in his suite, and needed help. We tried to get a hold of the custodian team, but no luck. I’ll let you imagine what happened next; needless to say I never thought I’d have to deal with that in my list of ‘tasks to-do’!

WPRS: What’s your passion outside of work?

Amber: I love being with my two daughters, trying new recipes in the kitchen and lifting weights. For me, those three areas in my life keep my head above water and help me feel grounded each day.