Archives

In honour of Halloween, we’ve wrangled up five PR nightmares and practical ways to manage them so you don’t feel shivers down your spine When a crisis hits, it can feel like you’ve wandered into [...]

The social landscape continues to evolve quickly, and each platform is shaping how content performs, connects, and converts in different ways. From Instagram fine-tuning insights and rolling out [...]

This summer, we had the pleasure of working with two talented interns who quickly became an integral part of our team. From supporting events and coordinating influencer campaigns to honing their [...]

At Worthington PR & Story, we know what makes good events different from great ones. Great events don’t just happen, they’re the result of thoughtful planning, clear goals and experienced [...]

A note from Paula – This spring, I’ve been keeping track of a family of great horned owls in the woods near my home. Two owls return to the same area every year, and last month, I was [...]

By Paula Worthington he month of March is often celebrated for being “lucky” – There’s St. Patrick’s Day, as well as the long-awaited first day of spring. It’s [...]

A note from Paula – Celebrating 7 Years in Business There’s a lot of intrigue with the number “7”. For some, it’s “lucky number 7”, while for others, breaking a mirror can bring 7 years of [...]

We’re excited to announce the return of our WPRS Learning Lab—a unique opportunity for PR students to step into the world of agency life and gain valuable, real-world experience in public [...]

A Note from Paula That’s a wrap on another great year! In 2024 we watched our WPRS team grow, both in size and experience. We worked on an array of meaningful projects, helping our clients move [...]

Noble Arrow, a Calgary-based agency established in 2023 by Worthington PR & Story, was created to empower non-profits and changemakers dedicated to making a positive social impact.   [...]