Everyone has a story to share.

PR and communications expertise for brands with a story to tell.Whether you’re ready to broadcast your brand through traditional media relations or amplify it on social media, Worthington PR & Story provides creative public relations and marketing communications expertise.

Not sure what your brand stands for? We offer strategic communications services to develop authentic and meaningful brand stories with impact.

Simply put, we provide smart, customized PR and communications expertise for brands with a story to tell.

Overview of services:

  • Brand Story Development
  • Communications Strategy and Creative Campaigns
  • Community Relations and Strategic Partnerships
  • Digital Content and Blog Development
  • Graphic Design
  • Internal Communications
  • Issues Management
  • Media Relations and Publicity
  • Message Development and Spokesperson Training
  • Photography & Videography
  • Public Relations
  • Social Media
  • Thought Leadership
  • Writing and Editing

So, what’s with the yellow arrow?

Several years ago, Paula walked part of the famed “Camino de Santiago” in Northern Spain – a centuries-old trail system that leads to the city of Santiago de Compostela. The entire 790km trail is lined with yellow arrows – they mark the journey, giving travelers the confidence they’re going in the right direction.

Paula’s experiences from that trip inspired her to publish her first major news article, and not long after that, she landed a senior leadership role at a notable PR agency. Ten years, two agencies and dozens of notable clients later, she hasn’t looked back.


Armed with a decade of senior leadership agency experience and a passion for worthwhile PR and storytelling,  Paula founded Worthington PR & Story in early 2018.

She selects her clients carefully, and serves as their “yellow arrow”, guiding them in the direction they wish to go.