To move forward,
you must give back.


The road ahead is golden

Leave no one behind

We work with big and bold brands, but we also believe in supporting changemakers who are making a difference.

Noble Arrow is a new agency-within-an-agency at Worthington PR & Story, dedicated to charities, not-for-profit organizations and changemakers.

Stemming from our deep experience supporting the not-for-profit sector, Noble Arrow has been thoughtfully designed to make our sought-after PR, communications, events and social media services more attainable for any organization.

We believe that opportunities are endless, and the road ahead is golden. We strive to leave no one behind.

Noble Arrow offers the following services to not-for-profit organizations, charities and changemakers. We work with budgets and teams of all sizes, helping you make a positive impact in the world.

  • Public relations and internal and external communications support
  • Social media tutorials, playbooks and management
  • Media relations support
  • Media training
  • Issues management
  • Graphic design
  • Copywriting
  • Event planning and management
  • Community investment support
  • Government relations support

If you are interested in accessing our services, please reach out to to book a complimentary discovery call with a member of the Noble Arrow team.

  • “Challenging expeditions require the very best preparation, equipment & teammates. Worthington PR & Story was my immediate choice. Not only did Paula get the story development, social media & publicity right, she also got the messaging right when things went wrong on my expedition. A true professional.”

    Laval St. Germain Explorer
  • “I was exceedingly impressed by the ease and accuracy in which Paula and her team were able to extract my brand's voice. I got the same reaction from several people close to me, ‘your brand story sounds just like you but far better than you could have ever written it!’ I can't think of a better compliment!”

    Chris Dykstra Buyside Ventures/Principal
  • “Thank you to Paula and team for their incredible 5-star support for all of our PR needs. The client care that Worthington PR & Story provides is like gold. They always put a smile on your face as they help you achieve your business goals with class.”

    Darci Jane McAulay GLJ Senior Communications, Engagement and Marketing Advisor
  • “Paula and the team at Worthington PR & Story are amazing to work with. Some topics aren't easy to discuss or read about, and yet Paula through her storytelling has been able to engage the public to care about important issues facing our country. Paula serves as an influential woman in the community.”

    Rosanna Imbrogno Organizational Change Consultant
  • "From the very beginning, Worthington demonstrated their expertise in helping us craft compelling narratives to share our story. When delivering on our initiatives they have kept us informed every step of the way, providing regular updates and insights. Their professionalism, attention to detail and collaborative approach made the entire process a pleasure. The team at Worthington PR and Story worked seamlessly with our own internal team, providing guidance and support when needed. It was relieving to know that they were just a call away to bounce ideas off of or for any questions."

    Kyla Martin Chief Development Officer
  • "BGCBigs is so grateful for the thoughtful, creative and strategic support we received from Worthington PR during the time we worked with them. Paula and her team are experts in their field, highly organized and easy to collaborate with. From helping us conceptualize, launch and execute our Volunteer Recruitment campaign to providing consistent and daily support, we always knew we could depend on Paula and her team to do incredible work and provide results. Paula even made the trip to Edmonton from Calgary to spend a couple days providing vital media training to our staff—a truly invaluable tool! The team at Worthington PR also helped us transition every element of our campaign back in-house seamlessly, offering training and wrap-up reports as needed. The team at Worthington PR is very talented and a joy to work with."

    Christina Weichel Marketing Manager, Boys & Girls Clubs Big Brothers Big Sisters of Edmonton & Area
  • "The Worthington PR team knows what it means to create connections and tell great stories with their clients.  A brilliant group of humans - smart, savvy, and fun!  I am proud to call this team a trusted partner for my practice - helping me share my expertise and my story - in a way that feels real and authentic for my community!"

    Judy Riege Connector, Coach, Educator, Connected Leaders
  • "We have worked with Paula and her wonderful team for over five years. They never fail to produce amazing, high-impact results. We know we can rely on them to represent our brand in a consistent and professional manner."

    Sheila Taylor Chief Executive Officer, Parks Foundation Calgary
  • "Worthington PR is a valued partner and in all instances, we have found Paula and her team to be professional and highly competent in ensuring the best PR strategy for our clients."

    Robert Grundy Partner / President, nonfiction studios
  • "The team at Worthington PR & Story always bring creative and fresh ideas to the forefront to help us elevate our brand story. From event production and management to supporting the launch of a new brand for our company, they have delivered effective results."

    Sarah Urbanowski Senior Advisor, Brand Marketing, Rümi

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