Introducing Keira Prette – Account Coordinator
Meet the newest Worthington PR team member, Keira Prette! As a new graduate, Keira is particularly passionate about crafting effective marketing strategies that drive brand awareness and growth. [...]
Worthington PR & Story adds Klear Influencer Management Software
Introducing Klear – Expanding our capabilities to manage metric-driven influencer campaigns. We’re pleased to share that we have broadened our services toolbox with the addition of Klear, a [...]
Wisdom from the Way: Walking the West Highland Way
By Paula Worthington Earlier this month, I enjoyed a summer holiday in the Scottish Highlands, where I embarked on a seven-day, 154km long distance hike, walking the entirety of the West [...]
She Shoots, She Soars – Announcing Calgary’s First Professional Women’s Soccer Team
Sometimes, a client steps up to the spot, ready to make history and we at Worthington PR have the honour of supporting them towards their goal. Soccer fever is spreading across Canada, and in [...]
The Wayfinder Newsletter – May 2024
The Wayfinder Newsletter – May 2024 From your team at Worthington PR & Story Spring is finally here I consider myself a fairly patient person. But every year, when spring teases its [...]
Introducing Cassie Martin – Public Relations Specialist
We are thrilled to introduce the newest member of the Worthington PR team, Cassie Martin! Cassie is a seasoned public relations professional with more than 5 years of experience in the industry. [...]
Introducing Virginia Mackay – Communications Intern
Meet our summer communications intern, Virginia Mackay! With a background in interior decorating and design, Virginia brings a creative perspective to storytelling in communications. Building [...]
Why Influencer Marketing Needs to be Part of Your Strategy
In the era of social media, influencer marketing has emerged as an important strategy for brands to effectively drive awareness, gain consumer trust and reach new audiences. Influencers wield [...]
Introducing Blake Marczuk – Communications Intern
Meet our summer communciations intern, Blake Marczuk! Blake is an emerging communications professional committed to making a meaningful impact through effective communication. Currently in his [...]
Why Paula Banned the ‘B’ Word
Some food for thought from our fearless leader, Paula Worthington, about why she banned the word ‘Busy’: It’s been coming up a lot for me lately: the dreaded four-letter word that has [...]
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