Introducing Keira Prette – Account Coordinator

Meet the newest Worthington PR team member, Keira Prette! As a new graduate, Keira is particularly passionate about crafting effective marketing strategies that drive brand awareness and growth. In her free time, Keira sits on the board of directors for the Calgary Justice Film Festival.  She has a keen interest in film and cinematography, enjoys learning new songs on her guitar and trying different coffee shops with friends.

We asked Keira a few question to get to know her better! Here is what we learned:

WPRS: How did you get your start in marketing / communications?

Keira: My interest in communications began in high school when I joined the Broadcast Journalism program. That experience led me to Dalhousie University, where I earned a Bachelor of Commerce with a major in marketing. During my degree, I completed three co-op terms that really solidified my passion for digital marketing and crafting the perfect story for the right audience.

WPRS: What’s your favorite social media platform?

Keira: This might be a very Gen Z thing to say, but TikTok is definitely my favourite platform. I love how creative people get on the app, and there’s something for everyone. Whether I’m looking for a good laugh, following my favorite brands, or keeping up with current events, TikTok has it all.

WPRS: What’s your favorite marketing quote?

Keira: “Content marketing is like a first date. If you only talk about yourself, there won’t be a second one.” -David Beebe

WPRS: What’s your best story?

Keira: Growing up, my family moved to several different countries, and when I was 10, we lived in Abu Dhabi. I attended an international school and made a friend from England. One day, while at her house, her mom asked me to put our football uniforms in the boot. I walked over to the shoe rack, completely confused, and started searching for her soccer boots. After about 15 minutes, my friend found me, laughing hysterically, and explained that “the boot” meant the trunk of the car!

WPRS: What’s your passion outside of work?

Keira: Music has always been my passion and go-to stress reliever. I love learning new songs on my guitar and exploring new artists and genres. I’m also a big fan of films, especially those that use music to amplify emotions. On a rainy day, you’ll likely find me cozying up and checking off a movie from my to-watch list.