A Note from Paula

That’s a wrap on another great year! In 2024 we watched our WPRS team grow, both in size and experience. We worked on an array of meaningful projects, helping our clients move the needle, make a positive impact and transform their brands.

We also kept a close eye on trends and changes in the business landscape, working diligently and thinking hard to cut through the clutter, provide trusted advice and implement practical strategies. We are constantly adapting our services to meet the needs of our clients, and we love staying nimble in this way.

For many of you, this year was filled with change, tough choices and transformation. Thank you for your trust in us as your PR and communications advisors.

As you reflect on your year, I encourage you to take a brief glance in the rearview mirror. I sign off with a poem that serves as inspiration to me when I’m thinking big, pushing boundaries and planning to scale up the next mountain. This journey of business, partnership and leadership is such a gift. Let’s keep climbing together. Happy Holidays to you and yours.

Paula Worthington

Mountains – by Donna Ashworth

“Oh but you must look behind you, or you may not recall the mountains. The ones you thought you’d die on. The ones you scaled and survived. And then you’ll look at the mountain ahead of you, and realize you’ve done it before. And you’ll do it again. Oh but you must look behind you sometimes, if only just to see how very far you’ve come.”

A Few 2024 Highlights

Our agency was bustling with activity all year long! We wanted to share a few client nods and wins.

Field Law’s Community Fund Earns a Record Number of Applications and Votes

We were proud to support Field Law’s incredible community impact in 2024 as they achieved a new milestone. Over the years, Field Law has provided more than $915,000 to community projects across AB and the NWT.

Worthington PR Hosts Its First Agency All Access Night

Earlier this fall, we hosted a networking and learning evening at our agency for 40 PR students, opening our doors to help them learn about the industry and connect with our team.

Goooalll! Wild FC Launches Calgary’s First-Ever Professional Women’s Soccer Team

A great step forward for professional women’s sports in Calgary, we proudly supported this momentous day for our city by managing media relations and PR.

Elephant & Castle Pub Brings British Charm in Storied Calgary Location

We supported the arrival of Calgary’s newest British pub with a media launch event and influencer campaign, creating moments worth cheering about.

Here We Grow Again

We welcomed Blake, Cassie and Keira to our Worthington team this year, and they have helped to make amazing contributions to our clients and culture.

Historic Calgary Site Rebrands As The Confluence

We were proud to support The Confluence (formerly Fort Calgary) with public relations and strategic communications support as they launched their new brand and name, introducing an exciting new era for our city.

Heritage Calgary Awards Honours Legacy Projects

Honoring Calgary’s rich history through storytelling and visual production, our team supported sharing seven amazing Calgary stories through video production, interviews, storytelling and social media.

Calgary will be home to Canada’s First Dementia-Inclusive Park

Helping to redefine accessibility and inclusivity with this groundbreaking initiative, our team supported the media relations efforts for Parks Foundation with the announcement of this first-of-its-kind park in Canada. Stay tuned for details as this project continues to take shape and change lives.

Taza Development Gains National Attention

Taza Development, a 1,200 acre First Nation development project between Tsuut’ina Nation and Canderel, earned national attention in the Globe & Mail as a viable solution for Canada’s housing challenges. They were also named to the Indigenomics “10 to Watch” list. Stay tuned for more exciting announcements in 2025!

The Dorian Earns a One Michelin Key Accolade – A first for Calgary

We proudly supported The Dorian hotel with public relations as they shared their achievement of earning Calgary’s only One Michelin Key. One of many great wins this year for this beautiful Calgary hotel.

WinSport Showcases Its Unique and Versatile Event Space

So much more than just sports! We supported WinSport in creating buzz and excitement for the incredible opportunities at WinSport with the planning and execution of a successful Open House event.

Noble Arrow: One Year of Empowering Changemakers

Noble Arrow celebrated one year of strong community impact supporting non-profit organizations from Calgary and across Alberta. This year alone, we supported more than a dozen not-for-profit organizations on their journey.
Noble Arrow has become a trusted partner and advisor for non-profits and changemakers, offering services tailored to the unique needs and challenges of each organization.

Read the full blog here.

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Festive Team Moments

The lead up to the Holidays is a magical time for our office! This year, we supported the community with a “Giving Tuesday” blood donation. The following week, we hosted our 2nd annual Holiday Baking Championship, drawing on our creativity, culinary skills and a taste of competition. Congratulations to this year’s winner Mike Brown!

In December we gathered for a delightful Holiday Dinner at the charming Deane House and we enjoyed a Flames Game thanks to the generosity of a wonderful client. From these big events to all the merry moments in between, our team has had a great time working together and giving back.

New Year, New Opportunities

We’re filled with excitement for what lies ahead in 2025. We wish you a joyful and peaceful holiday season.

 

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