The Wayfinder Newsletter – December 2025
A Note From Paula
It’s been an incredible year for our agency. Longtime clients reached new heights, and we welcomed several new clients to our portfolio, helping them share their stories with the world. Storytelling is at the heart of everything we do. Every day, we are committed to listening intently, engaging with purpose and driving strong results.
Our amazing agency team members (Paula, Rachel Z, Stephanie, Mike, Cassie, Rachel R, Eve, Blake, Keira and Cate) serve as your trusted advisors, keeping up with industry trends and guiding projects with precision and care.
Our WPRS team spent time in the community too, contributing more than 100 volunteer hours to a range of causes and donating funds to local charities. We also provided pro bono counsel to a few organizations that were on the verge of soaring, and we love watching them fly.
As an entrepreneur, I’m already dreaming big for 2026. I look forward to welcoming more worthy brands to the Worthington PR & Story community, launching new services, and continuing to build alongside our cherished legacy clients.
Thank you for your trust and partnership. Happy holidays to you and yours!
– Paula
A Few 2025 Highlights
This year was full of standout achievements for our clients. Here are just a few of the headlines we were proud to support.
Wild FC’s First Season
We were proud to watch Wild FC soar in their inaugural season. From first supporting the team announcement press conference to supporting the club with partnership throughout the season, we loved every goal, every kick, and every win.
University District Continues to Grow
2025 was a year marked by major growth, new retail and residential partners, and award-winning community features and events that brought people together in University District. We were delighted to help share the stories about leadership, community and mindful design that continue to shape this amazing neighbourhood.
Creating Holiday Buzz at Calgary Farmers’ Market
We helped build profile for the Calgary Farmers’ Markets this season by supporting fall and festive events through strategic PR, marketing and social media, including The Colossal Carve and the Skate & Shop Holiday Night Market. These seasonal celebrations offered customers unique, one-of-a-kind experiences that made these holidays extra special.
Breaking Ground on New Parks
This year, we supported the Parks Foundation with media relations for the groundbreakings of two inclusive and innovative community recreation spaces: the Martin Family Legacy Garden, Canada’s first dementia-inclusive park, and the Martin Family Pump Track & Skatepark, Calgary’s first combined bicycle pump track and skatepark.
Raising a Glass to PBA’s 60th Anniversary
We helped the PBA team celebrate 60 years in style at Bow & Bend Rooftop. We supported the event from concept through completion, allowing their team to enjoy the festivities stress-free.
Supporting Marda Loop Businesses
We engaged media and influencers to welcome Calgarians back to Marda Loop after two long years of construction, helping local businesses reconnect with their community and build momentum. Leveraging media relations, storytelling, and walking tours, we showed off this incredible community and the many amenities, shops and services available for all Calgarians.
FS8: Calgary’s Newest Pilates Studio
To support the debut of FS8, our team conducted media relations and collaborated with local influencers to drive awareness and introduce the brand’s first Western Canada studio to the market. The campaign spotlighted FS8’s first-of-its-kind fitness experience, combining Pilates, Tone, and Yoga in a low-impact, high-energy format. FS8 will open a second Calgary location in Marda Loop in 2026.
The Dorian Hotel Reawarded Calgary’s Only MICHELIN One Key Accolade
We proudly supported The Dorian Hotel with public relations to showcase their achievement of once again earning Calgary’s only MICHELIN One Key for the second year in a row, among many other achievements, events and experiences throughout the year.
Element Hotel: Calgary’s First Office to Hotel Conversion Unveiled
We supported the launch of the Element Calgary Downtown, a former office building converted into a modern, sustainability-focused hotel, and a cornerstone in Calgary’s downtown revitalization efforts. The new hotel offers a variety of well-appointed suites in the downtown core.
A New View from the 12th Floor: Bow & Bend Rooftop Opens Its Doors
We invited local journalists and influencers to Bow & Bend Rooftop to celebrate its opening and generate buzz around a new rooftop patio destination in downtown Calgary, just in time for summer. The restaurant has earned awards for its unique design elements, and continues to generate a stir across Calgary’s culinary scene.
Taza Park Announces Its First Residential Builder Partners
Through earned media and digital storytelling, we amplified Taza’s announcement of its first residential builder partners for Taza Park, demonstrating a major step forward in the community’s growth and vision. The first residents will move into their new homes in 2026.
Launching the Alberta Centre to End Trafficking in Persons
Our agency led the public relations efforts for the launch of the Alberta Centre to End Trafficking in Persons in February of this year, with a media event in coordination with the Government of Alberta at the Bow Tower in Calgary.
Positive Community Impact Through the WPRS 100 Hour Campaign
This year, our team achieved a milestone of 100 donated hours of volunteer service, giving back to causes that matter across our community. These hours were donated through giving blood, sorting clothing donations at WINS, participating in a community cleanup initiative and running (more like walking 😂) in a charitable 5K.
New on our Press Play Blog
Celebrating Wins, Sharing Stories: The Heart Behind the Work
From Words to Influence: The New Era of Blogging
Social Media Is Changing (Again): 5 Trends That Matter Most
New Year, New Opportunities
We’re filled with excitement for what lies ahead. Together, let’s embrace the opportunities and make this year one of progress, creativity, and success!
Ready to share your story? We’re here to help.
Email paula@worthingtonpr.com
