Worthington PR & Story adds Klear Influencer Management Software

Introducing Klear – Expanding our capabilities to manage metric-driven influencer campaigns.

We’re pleased to share that we have broadened our services toolbox with the addition of Klear, a sophisticated software platform offering that will take us to the next level in terms of developing and customizing influencer campaigns for our clients. With influencer engagement and spend increasing year over year, we felt adding Klear to our roster of tools was a great move.

According to emarketer, influencer marketing spend rose roughly 3.5 times faster in 2023 than social ad spending, and influencers have proven resilient amid economic uncertainty and a crowded digital space.

Having Klear as part of our agency offering is a powerful addition to our capabilities, enabling us to discover, research and seamlessly assemble influencer campaigns with all types of creators from across North America. It also will provide insightful analysis that helps us better understand and gauge the success of an influencer partnerships beforehand.

What does this mean for you?

This tool allows us to better understand influencers’ target audiences and engagement, enabling us to select the right creators for your brand. Ensuring you have the best influencers to successfully promote your campaign to the right audience. Klear‘s advanced analysis helps us understand what has worked in the past and tailor future campaigns for optimal results.This tool will be used alongside the many other services that Worthington PR offers, including social media strategies, brand development and media relations to help increase your reach and engage with your target audience. It complements our vast lineup of tools, such as Meltwater, which enables us to track and monitor your media engagement.

Interested in learning more about how we can help launch or broaden your influencer marketing activities? Email paula@worthingtonpr.com.