To move forward,
you must give back.

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Launched in 2023 by Worthington PR & Story, Noble Arrow empowers changemakers who are making a positive social impact in our community. A unique agency-within-an-agency concept, we provide top-notch public relations and communications services to non-profits and changemakers in our community.

We understand that not all non-profits have the capacity and ability to fully support their marketing efforts, or may not see the benefit or value in agency support. That’s where Noble Arrow comes in; we make PR, communications and marketing services more accessible to non-profit organizations and work collaboratively towards a collective goal: CHANGE.

  • “Challenging expeditions require the very best preparation, equipment & teammates. Worthington PR & Story was my immediate choice. Not only did Paula get the story development, social media & publicity right, she also got the messaging right when things went wrong on my expedition. A true professional.”

    Laval St. Germain Explorer
  • “I was exceedingly impressed by the ease and accuracy in which Paula and her team were able to extract my brand's voice. I got the same reaction from several people close to me, ‘your brand story sounds just like you but far better than you could have ever written it!’ I can't think of a better compliment!”

    Chris Dykstra Buyside Ventures/Principal
  • “Thank you to Paula and team for their incredible 5-star support for all of our PR needs. The client care that Worthington PR & Story provides is like gold. They always put a smile on your face as they help you achieve your business goals with class.”

    Darci Jane McAulay Engagement and Marketing Advisor
  • "From the very beginning, Worthington demonstrated their expertise in helping us craft compelling narratives to share our story. When delivering on our initiatives they have kept us informed every step of the way, providing regular updates and insights. Their professionalism, attention to detail and collaborative approach made the entire process a pleasure. The team at Worthington PR and Story worked seamlessly with our own internal team, providing guidance and support when needed. It was relieving to know that they were just a call away to bounce ideas off of or for any questions."

    Kyla Martin Chief Development Officer
  • "BGCBigs is so grateful for the thoughtful, creative and strategic support we received from Worthington PR during the time we worked with them. Paula and her team are experts in their field, highly organized and easy to collaborate with. From helping us conceptualize, launch and execute our Volunteer Recruitment campaign to providing consistent and daily support, we always knew we could depend on Paula and her team to do incredible work and provide results. Paula even made the trip to Edmonton from Calgary to spend a couple days providing vital media training to our staff—a truly invaluable tool! The team at Worthington PR also helped us transition every element of our campaign back in-house seamlessly, offering training and wrap-up reports as needed. The team at Worthington PR is very talented and a joy to work with."

    Christina Weichel Marketing Manager, Boys & Girls Clubs Big Brothers Big Sisters of Edmonton & Area
  • "The Worthington PR team knows what it means to create connections and tell great stories with their clients.  A brilliant group of humans - smart, savvy, and fun!  I am proud to call this team a trusted partner for my practice - helping me share my expertise and my story - in a way that feels real and authentic for my community!"

    Judy Riege Connector, Coach, Educator, Connected Leaders
  • "We have worked with Paula and her wonderful team for over five years. They never fail to produce amazing, high-impact results. We know we can rely on them to represent our brand in a consistent and professional manner."

    Sheila Taylor Chief Executive Officer, Parks Foundation Calgary
  • "Worthington PR is a valued partner and in all instances, we have found Paula and her team to be professional and highly competent in ensuring the best PR strategy for our clients."

    Robert Grundy Partner / President, nonfiction studios
  • "Our recent hotel opening was a huge success thanks to Paula and her stellar team at Worthington PR. Their knowledge of the media and community landscape were key in curating the perfect guest list for the event. She and her team understood perfectly the impact we wanted to have and they delivered. We cannot wait to work with them on another project!"

    France Savard Le Germain Hôtels
  • "If you are looking to build your company brand through storytelling, no one does it better than Worthington PR. Paula and her team can help you with building your social media, campaigns and telling your unique story. A talented group of people who always go above and beyond."

    Rosana Imbrogno NotInMyCity
  • "Paula and her team are amazing! The attention to detail was spot on. Worthington PR helped me move my business to the next level. I highly recommend working with this company."

    Kevin Coniff Sweet Bella Chocolates
  • "As content creators we have worked with Worthington PR on multiple occasions over the years. Easy to collaborate with, providing clear communication and expectations."

    Sue S. Content Creator
  • "Paula and the team, Stephanie and both Rachels are amazing to work with. Great communication and they’re always getting better."

    Justin Lam Kanopi Creative
  • “Worthington PR sets the bar HIGH. They are leaders in the PR space and extraordinarily busy for good reason. As a contractor for them, they not only pay me in a timely manner but also are very open to my creative concepts. Could not recommend them more!”

    Jasmin S. Content Creator
  • “As a content creator and event producer, I've worked with Worthington PR in many different capacities, and when I think about working with them, I think of a calm lake. The kind that you could skip a rock off and it would skip into infinity. They are so kind, so informed and most importantly, so calm. I'm a big fan.”

    Mike M. Content Creator
  • “I have worked with Paula and her Team at Worthington PR & Story on numerous occasions and I have always had a wonderful experience. Her team truly cares, are knowledgeable, enjoy what they do and consistently over deliver.”

    Alivia Cortez Senior Brand Strategy Consultant

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