What do you do when you set off for the ends of the Earth, but you need a communications team as nimble as you are? We were proud to serve as Laval’s publicist and social media voice (and at times lifeline to the world!). We helped Laval make a difficult journey easier – at least from a communications perspective. The world was able to follow along, all while leveraging public relations and communications strategies to help raise funds for the Alberta Cancer Foundation.