The Challenge and the Work – The first battle of Alberta in 31 years had fans across the province rallying behind their favourite NHL team. To stir up some fun, we helped the Blue Flame Kitchen café at ATCO Park Commons temporarily rebrand itself as the Red Flame Kitchen. Overnight, we helped the Blue Flame Kitchen turn itself red, ready to help fuel Flames fans with rebranded takeaway meals, staff members adorned in red T-shirts and a new temporary logo featured throughout the café. To help Calgarians learn about this exciting activation, we delivered curated packages featuring Red Flame Kitchen eats to Calgary newsrooms and influencers.

The Outcome – The reactions and impressions from our friends were astounding and we quickly learned how much Calgarians love to rally behind their home team. Between posts, reposts, and media coverage, this quick-turnaround campaign garnered millions of impressions across the city. When a creative spark happens, it’s important to choose the right moment to take action, even if that means you need to hustle to make it happen.