The Challenge and the Work – Parks Foundation Calgary believes that parks will always matter, and that unique and vibrant park space makes our city and communities stronger. Calgary has more parkland per capita than any other 500,000+ city in Canada and is home to incredible, innovative spaces. To help support Parks Foundation’s mandate that parks will always matter, Worthington PR & Story has been a longtime partner to support their park openings and activities through earned media relations and storytelling.
The Outcome – Worthington PR & Story has supported Parks Foundation Calgary in groundbreakings, announcements, grand openings and more for signature parks such as the David Richardson Memorial Disc Golf Course, West Confederation Pump Track, Quinterra Legacy Garden, South Glenmore Bicycle Pump Track, Inglewood Pump Track, Flyover Park, Manmeet Singh Bhullar Park, The Brawn Family Foundation Rotary Park and Inclusive Playgrounds. In 2021, our efforts supported Parks Foundations’ 150 million media impressions across traditional and digital earned media.