FOUNDER AND PRINCIPAL, WORTHINGTON PR & STORY AND NOBLE ARROW PROJECTS
A respected national PR leader and award-winning communicator with experience in virtually every industry, Paula founded WPRS in 2018 and is a trusted advisor to international and national brands, entrepreneurs and local businesses. She was inducted into the Canadian Marketing, Advertising, Communication and PR Hall of Fame in 2022.
A creative and dynamic thinker, she’s known for developing effective and creative communications strategies, then bringing them to life for her valued clients.
Paula has an impressive roster of traditional media and influencer relationships, collaborating with them to create engaging storytelling moments. When she’s not supporting her team and clients, Paula travels the globe as a notable freelance writer and photographer.
She gives back to the community in a number of ways:
- -Director, Travel Media Association of Canada, Prairies & NWT Chapter
- -Advisor, Enactus Canada
- -Supporting post-secondary students and marketing conferences as a guest speaker, panelist or host.
- -Founder of Noble Arrow Projects.