Our Story & Team

Since launching in 2018, our small but experienced team has almost tripled as we continue to welcome exciting new clients from across Canada.

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The story behind our yellow arrow

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The Worthington “W” has a yellow arrow cutting through it, and like everything we do, there’s a story behind that.

Several years ago, our Founder Paula walked part of the famed “Camino de Santiago” in Northern Spain – a centuries-old trail system that spans the country. Yellow arrows mark the path, giving travelers the confidence they’re headed the right way.

Simple in nature, an arrow can serve as a powerful symbol to provide navigation on any journey. It’s a wayfinder and guide.

Our goal is to be the yellow arrow for our clients, confidently guiding them in the direction they wish to go.

The Worthington PR & Story Team

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PAULA WORTHINGTON
FOUNDER AND PRINCIPAL
“Never, never, never give up.” – Winston Churchill

A respected national PR leader and award-winning communicator with 20 years of experience, Paula founded WPRS in 2018 and is a sought after and trusted communications advisor to international and national brands, entrepreneurs, charities and local businesses.

She was inducted into the Canadian Marketing, Advertising, Communication and PR Hall of Fame in 2022.

A creative and dynamic thinker, she’s known for developing effective, creative and memorable communications strategies with her dedicated team, then bringing them to life with precision.

Outside of the office, Paula flexes her storytelling mastery behind a camera lens and as a notable freelance travel writer, and she also teaches Media Relations at Mount Royal University.
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RACHEL ZOLLINGER
ACCOUNT DIRECTOR
“Good things happen to those who hustle.” – Anais Nin

With more than 20 years of experience in strategic marketing, Rachel brings in-depth knowledge of communications management, brand management and event execution to the Worthington team. She loves the challenges of helping clients solve their marketing dilemmas by pushing boundaries and developing creative alternatives.

Always ready to roll up her sleeves and pitch in, Rachel leads by example and continually looks for ways to mentor the next generation of communications professionals.

Outside of work Rachel keeps busy volunteering with her kids’ schools and sports teams, and will spend every chance she gets travelling and exploring new destinations, or curling up with a good book.
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JULIA KAISER
PR ADVISOR
“Putting relationships back into public relations.”

Inspired by finding the intersection of traditional media relations practices and digital communications, Julia is Worthington PR & Story’s go-to for all things public relations.

Whether she is busy planning a media/influencer event, writing a press release or catching up on the local news, Julia’s deep admiration for traditional media relations practices is evident in her storytelling approach to public relations. Leveraging local and national media relationships, Julia is your trusted advisor when it comes to getting the earned media coverage your brand needs.

In her free time, Julia enjoys teaching highland dancing, skiing in the rocky mountains, mastering her golf swing and cheering on the Calgary Flames.
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STEPHANIE POTTER
DIGITAL & BRAND ADVISOR
“Progress over perfection.”


As a marketing specialist with a dedicated focus on digital media and design, Stephanie helps bring projects and brands to life. She specializes in building and executing digital media strategies, designing and amplifying brands, and supporting high-level marketing strategies for a diverse set of clients. Her past experience in the art world has given her a creative drive and a skill for design.

During her free time, she enjoys experiencing different restaurants around the city, running along the river, and planning her next travel destination.
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EVYNN ANDERSON
COMMUNICATIONS & DIGITAL COORDINATOR
“The pen is mightier than the sword.” – Edward Bulwer-Lytton

As a Communications and Digital Coordinator, Evynn is here to help you navigate an ever-changing digital world. She believes every story is worth telling and has a passion for using communications to create positive social change. Whether she’s writing a press release or managing your social media platforms, Evynn will help your brand feel seen, heard and connected.

Outside of her professional life, you can find Evynn spending time with her husband and dog, working out and travelling to Montana to visit her family.
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FRANCESCA SMITH
COMMUNICATIONS COORDINATOR
“Good communication is the bridge between confusion and clarity.” – Nat Turner

With a combination of agency and corporate experience, Francesca’s creative thinking and positive can-do attitude are the results of her passion for delivering impactful communications strategies to her clients and team. Francesca’s strong understanding of media relations, influencer marketing, social media management, event execution and project management are evident in her results-driven approach to telling your brand’s story.

Outside of the office, Francesca is a public relations student at Mount Royal University who is happiest when spending time with her two dogs, catching up on her latest book or planning her next summer trip to Lake of the Woods.
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RACHEL REDMOND
EXECUTIVE ASSISTANT & ACCOUNT COORDINATOR
“Success is best when it’s shared.” – Howard Shultz

A recent graduate from the public relations program at Mount Royal University, Rachel offers a modern perspective on communications to the WPRS team. Rachel loves being involved in different types of projects and is passionate about all things related to communications and public relations. Most notably, her interests include media relations, social media strategy and photography. She gets excited by finding creative methods to help businesses meet their public relations goals.

In her free time, you can find Rachel rock climbing or cuddling up with a good fiction novel.
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GRACIE CURLOCK
COMMUNICATIONS ASSISTANT
“We are all different. Don’t judge, understand instead.” ― Roy T. Bennett

New to the industry, Gracie offers enthusiasm and a fresh perspective to the WPRS team. As she works towards completing a bachelor's degree in public relations, she also pursues a marketing minor to expand her knowledge further. She believes in the power of authenticity and the ability to convey stories through visual, written and digital media. Gracie is inspired by the dynamic components of digital strategy and is always seeking to expand her communications toolkit. Additionally, her strong ties to sport have inspired her values of teamwork, perseverance and respect in all environments. Gracie’s ability to build strong relationships allows be aligned and immersed in her clients' vision and goals.

Outside of classes and the office, Gracie can be found at the dog park with her bernedoodle or cuddling with him while binging the newest true crime series.
  • “Challenging expeditions require the very best preparation, equipment & teammates. Worthington PR & Story was my immediate choice. Not only did Paula get the story development, social media & publicity right, she also got the messaging right when things went wrong on my expedition. A true professional.”

    Laval St. Germain Explorer
  • “I was exceedingly impressed by the ease and accuracy in which Paula and her team were able to extract my brand's voice. I got the same reaction from several people close to me, ‘your brand story sounds just like you but far better than you could have ever written it!’ I can't think of a better compliment!”

    Chris Dykstra Buyside Ventures/Principal
  • “I am happy to state that Worthington PR & Story supported WINS with public relations, marketing and social media support as part of its Noble Arrow Projects initiative. When Paula started her agency, it was important for her to give back to community causes and groups. As a Noble Arrow partner, WINS was able to secure world-class expertise at a fraction of the cost, allowing WINS to further give back to more than 18,000 Calgarians per year.”

    Karen Ramchuk Women in Need Society President and CEO
  • “Paula and the team at Worthington PR & Story are amazing to work with. Some topics aren't easy to discuss or read about, and yet Paula through her storytelling has been able to engage the public to care about important issues facing our country. Paula serves as an influential woman in the community.”

    Rosanna Imbrogno Organizational Change Consultant

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