Noble Arrow, a Calgary-based agency established in 2023 by Worthington PR & Story, was created to empower non-profits and changemakers dedicated to making a positive social impact. [...]
Now that’s SCARY! Paula Worthington & Mike Brown This Halloween, we’re sharing four great tips for making your media interview experiences less of a trick, and more of a treat! If the idea [...]
CALLING ALL STUDENTS AND EMERGING PR PROFESSIONALS! Worthington PR is thrilled to invite you to our upcoming Agency All Access Night, happening November 13, 2024 from 5:30 – 7:30 p.m. This [...]
It has been a year since Bill C-18, the Online News Act, led Meta to block news content on Facebook and Instagram in Canada. The legislation aimed to compensate news outlets when their content is [...]
A Note from Paula As we bid adieu to a fantastic summer, I’m eagerly anticipating the fall. Soup season, back to school, “sweater weather” – no matter what you call it, it’s a time when we [...]
This summer, we were fortunate to have three incredible interns join our team, each bringing unique talents and fresh perspectives. Over the past few months, they have made significant [...]
Meet the newest Worthington PR team member, Keira Prette! As a new graduate, Keira is particularly passionate about crafting effective marketing strategies that drive brand awareness and growth. [...]
Introducing Klear – Expanding our capabilities to manage metric-driven influencer campaigns. We’re pleased to share that we have broadened our services toolbox with the addition of Klear, a [...]
By Paula Worthington Earlier this month, I enjoyed a summer holiday in the Scottish Highlands, where I embarked on a seven-day, 154km long distance hike, walking the entirety of the West [...]
“Challenging expeditions require the very best preparation, equipment & teammates. Worthington PR & Story was my immediate choice. Not only did Paula get the story development, social media & publicity right, she also got the messaging right when things went wrong on my expedition. A true professional.”
Laval St. GermainExplorer
“I was exceedingly impressed by the ease and accuracy in which Paula and her team were able to extract my brand's voice. I got the same reaction from several people close to me, ‘your brand story sounds just like you but far better than you could have ever written it!’ I can't think of a better compliment!”
Chris DykstraBuyside Ventures/Principal
“Thank you to Paula and team for their incredible 5-star support for all of our PR needs. The client care that Worthington PR & Story provides is like gold. They always put a smile on your face as they help you achieve your business goals with class.”
Darci Jane McAulayGLJ Senior Communications, Engagement and Marketing Advisor
“Paula and the team at Worthington PR & Story are amazing to work with. Some topics aren't easy to discuss or read about, and yet Paula through her storytelling has been able to engage the public to care about important issues facing our country. Paula serves as an influential woman in the community.”
Rosanna ImbrognoOrganizational Change Consultant
"From the very beginning, Worthington demonstrated their expertise in helping us craft compelling narratives to share our story. When delivering on our initiatives they have kept us informed every step of the way, providing regular updates and insights. Their professionalism, attention to detail and collaborative approach made the entire process a pleasure. The team at Worthington PR and Story worked seamlessly with our own internal team, providing guidance and support when needed. It was relieving to know that they were just a call away to bounce ideas off of or for any questions."
Kyla MartinChief Development Officer
"BGCBigs is so grateful for the thoughtful, creative and strategic support we received from Worthington PR during the time we worked with them. Paula and her team are experts in their field, highly organized and easy to collaborate with. From helping us conceptualize, launch and execute our Volunteer Recruitment campaign to providing consistent and daily support, we always knew we could depend on Paula and her team to do incredible work and provide results. Paula even made the trip to Edmonton from Calgary to spend a couple days providing vital media training to our staff—a truly invaluable tool! The team at Worthington PR also helped us transition every element of our campaign back in-house seamlessly, offering training and wrap-up reports as needed. The team at Worthington PR is very talented and a joy to work with."
Christina WeichelMarketing Manager, Boys & Girls Clubs Big Brothers Big Sisters of Edmonton & Area
"The Worthington PR team knows what it means to create connections and tell great stories with their clients. A brilliant group of humans - smart, savvy, and fun! I am proud to call this team a trusted partner for my practice - helping me share my expertise and my story - in a way that feels real and authentic for my community!"
"We have worked with Paula and her wonderful team for over five years. They never fail to produce amazing, high-impact results. We know we can rely on them to represent our brand in a consistent and professional manner."
Sheila TaylorChief Executive Officer, Parks Foundation Calgary
"Worthington PR is a valued partner and in all instances, we have found Paula and her team to be professional and highly competent in ensuring the best PR strategy for our clients."
Robert GrundyPartner / President, nonfiction studios
"The team at Worthington PR & Story always bring creative and fresh ideas to the forefront to help us elevate our brand story. From event production and management to supporting the launch of a new brand for our company, they have delivered effective results."
Sarah UrbanowskiSenior Advisor, Brand Marketing, Rümi
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