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Author Archive for: "blake"
Home » Archives for Blake Marczuk
 How to Create Compelling Video Content
By Blake Marczuk
In Blog
Posted April 22, 2026

How to Create Compelling Video Content

Video content has become the undisputed power of the internet, and its popularity is undeniable. Prioritizing creative content is key for businesses and organizations to remain relevant and [...]

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 Lucky Break, or Smart Strategy? Here’s How to Strike Gold when Pitching the Media
By Blake Marczuk
In Blog
Posted February 5, 2026

Lucky Break, or Smart Strategy? Here’s How to Strike Gold when Pitching the Media

    Landing your story in the media these days can sometimes feel like hunting for a four-leaf clover. A nearly impossible task, with success feeling like just a lucky break. The [...]

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 Search Is Being Rewritten with Social Media at the Centre
By Blake Marczuk
In Blog
Posted January 21, 2026

Search Is Being Rewritten with Social Media at the Centre

The way people search for information online has started to change, and social media now plays a central role in how answers are found. Search is no longer just about keywords and links, but [...]

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 Applications Now Open for the 2026 Winter Learning Lab
By Blake Marczuk
In Blog
Posted January 14, 2026

Applications Now Open for the 2026 Winter Learning Lab

We’re excited to announce the return of our annual WPRS Learning Lab—a unique opportunity for PR students to step into the world of agency life and gain valuable, real-world experience in public [...]

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 The Wayfinder Newsletter – December 2025
By Blake Marczuk
In Blog
Posted December 22, 2025

The Wayfinder Newsletter – December 2025

A Note From Paula It’s been an incredible year for our agency. Longtime clients reached new heights, and we welcomed several new clients to our portfolio, helping them share their stories with [...]

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 Celebrating Wins, Sharing Stories: The Heart Behind the Work
By Blake Marczuk
In Blog
Posted November 27, 2025

Celebrating Wins, Sharing Stories: The Heart Behind the Work

Great ideas come from great people. While the services we provide are central to what we do, the team and collaboration behind them are what make us stand out. Our Worthington PR & Story team [...]

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 From Words to Influence: The New Era of Blogging
By Blake Marczuk
In Blog
Posted October 22, 2025

From Words to Influence: The New Era of Blogging

In a digital landscape flooded with content, the humble blog remains one of the most powerful tools for building trust, credibility, and connection. Yet, despite its potential, most blogs fail to [...]

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 The Wayfinder Newsletter – September 2025
By Blake Marczuk
In Blog
Posted September 4, 2025

The Wayfinder Newsletter – September 2025

A Note From Paula Earlier this summer, I had to remove a big old willow tree from my backyard, as it was nearing the end of its years. With its broad and protective canopy suddenly gone, my yard [...]

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 How Strategic PR and Communications Can Build Meaningful Connections
By Blake Marczuk
In Blog
Posted July 14, 2025

How Strategic PR and Communications Can Build Meaningful Connections

At Worthington PR & Story, our mission is to help brands share their stories with the world. Our goal isn’t only to raise brand awareness, but to ultimately use strategic PR to build [...]

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 AI: A Tool for Efficiency, Not a Replacement for Humanity
By Blake Marczuk
In Blog
Posted June 9, 2025

AI: A Tool for Efficiency, Not a Replacement for Humanity

Artificial Intelligence (AI) is becoming a part of our everyday lives. Programs like ChatGPT, Microsoft Copilot and Google Gemini can help with a wide range of tasks, but there is a lot of [...]

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