Blog

At Worthington PR & Story, we know what makes good events different from great ones. Great events don’t just happen, they’re the result of thoughtful planning, clear goals and experienced [...]

At Worthington PR & Story, our mission is to help brands share their stories with the world. Our goal isn’t only to raise brand awareness, but to ultimately use strategic PR to build [...]

Artificial Intelligence (AI) is becoming a part of our everyday lives. Programs like ChatGPT, Microsoft Copilot and Google Gemini can help with a wide range of tasks, but there is a lot of [...]

A note from Paula – This spring, I’ve been keeping track of a family of great horned owls in the woods near my home. Two owls return to the same area every year, and last month, I was [...]

By Paula Worthington he month of March is often celebrated for being “lucky” – There’s St. Patrick’s Day, as well as the long-awaited first day of spring. It’s [...]

A note from Paula – Celebrating 7 Years in Business There’s a lot of intrigue with the number “7”. For some, it’s “lucky number 7”, while for others, breaking a mirror can bring 7 years of [...]

We’re excited to announce the return of our WPRS Learning Lab—a unique opportunity for PR students to step into the world of agency life and gain valuable, real-world experience in public [...]

A Note from Paula That’s a wrap on another great year! In 2024 we watched our WPRS team grow, both in size and experience. We worked on an array of meaningful projects, helping our clients move [...]

Noble Arrow, a Calgary-based agency established in 2023 by Worthington PR & Story, was created to empower non-profits and changemakers dedicated to making a positive social impact.   [...]

Now that’s SCARY! Paula Worthington & Mike Brown  This Halloween, we’re sharing four great tips for making your media interview experiences less of a trick, and more of a treat! If the idea [...]