Blog

The way people search for information online has started to change, and social media now plays a central role in how answers are found. Search is no longer just about keywords and links, but [...]

We’re excited to announce the return of our annual WPRS Learning Lab—a unique opportunity for PR students to step into the world of agency life and gain valuable, real-world experience in public [...]

A Note From Paula It’s been an incredible year for our agency. Longtime clients reached new heights, and we welcomed several new clients to our portfolio, helping them share their stories with [...]

Great ideas come from great people. While the services we provide are central to what we do, the team and collaboration behind them are what make us stand out. Our Worthington PR & Story team [...]

In honour of Halloween, we’ve wrangled up five PR nightmares and practical ways to manage them so you don’t feel shivers down your spine When a crisis hits, it can feel like you’ve wandered into [...]

In a digital landscape flooded with content, the humble blog remains one of the most powerful tools for building trust, credibility, and connection. Yet, despite its potential, most blogs fail to [...]

The social landscape continues to evolve quickly, and each platform is shaping how content performs, connects, and converts in different ways. From Instagram fine-tuning insights and rolling out [...]

A Note From Paula Earlier this summer, I had to remove a big old willow tree from my backyard, as it was nearing the end of its years. With its broad and protective canopy suddenly gone, my yard [...]

This summer, we had the pleasure of working with two talented interns who quickly became an integral part of our team. From supporting events and coordinating influencer campaigns to honing their [...]

At Worthington PR & Story, we know what makes good events different from great ones. Great events don’t just happen, they’re the result of thoughtful planning, clear goals and experienced [...]