The Wayfinder Newsletter – June 2026

A Note From Paula

I always have a little extra energy in the weeks surrounding the summer solstice.

Just like the pink peonies in my garden, I find myself blossoming in the June sun (when it appears…this is Calgary after all). At this time of the year, I stretch out my days, whether it’s appreciating the warmth of the sun during an early morning dog walk or lingering with friends during evening’s golden hour.

At solstice, just like the flowers, we get to be boundless with our energy, while remaining focused on our growth. At WPRS, we’ve been growing too, from welcoming new clients to remaining steadfast in ensuring strong results for our legacy partners. We stretch and showcase our best, while staying firmly rooted. It’s a good place to be.

We look forward to seeing you this summer, and as always, we appreciate our relationship with you.

Here’s to sunny days ahead.

– Paula

Mark Your Calendars for Some Spectacular Summer Experiences

We’re proud to work with an amazing roster of local clients who bring connection to the community through unique events and activations. Here’s what’s on the agenda this summer:

  • U/D Night Market (June 24, July 29, Aug 26 and Sept 23)

  • Herbal Connections at Taza (June 28)

  • Live Music at Eau Claire Distillery (Select Friday evenings, check website for details)

  • Rooftop Sunsets at Bow & Bend, located in the Element Hotel (all evenings!)

  • Savour great food from local vendors at First Street Market while supporting Brown Bagging for Calgary’s Kids (open daily, charity campaign on until June 30)

  • Pink Pancake Breakfast at Southcentre Mall (July 8)

  • A Not So Silent Summer Rooftop Concert for #NotInMyCity (July 25)

  • Picklefest at Big Rock Brewery(Aug 29)

  • Barn Burner at Big Rock Brewery (Sept 12)

  • The Wilde brings weekend brunch and afternoon tea to the 27th floor of The Dorian

What AI Can (and Can’t) Do For Public Relations

Artificial intelligence is transforming the communications industry, but it’s not replacing the human expertise that makes great public relations effective. In our recent blog, we explore what AI can and can’t do for PR, from brainstorming ideas, organizing information, and speeding up workflows to the areas where human judgment, creativity, emotional intelligence, and relationship-building remain essential. The takeaway? AI is a powerful tool for efficiency, but authentic storytelling, strategic thinking, and meaningful connections still require a human touch. Learn more.

Brand Reputation: How to Build and Rebuild Trust and Loyalty

Last month, our own Paula Worthington took to the stage at Social West 2026, talking about the importance of brand reputation and trust? The greatest takeaway? Build a trust strategy centered around Authenticity, Consistency, Emotional Storytelling and Human Connection. If you missed Paula’s talk at Social West you can read a re-cap of her presentation on our blog. Learn more.

How to Create Compelling Video Content

Video continues to be one of the most effective tools for capturing attention, building trust, and telling compelling stories. In a recent blog, our content creators broke down the fundamentals of creating video content that resonates with audiences and supports communication goals.

Our Top Tips for Creating Compelling Video Content:

  • Start with your audience in mind – Understand who you’re speaking to and what matters to them most.
  • Lead with a strong story – Emotional, authentic storytelling helps audiences connect with your message and remember it.
  • Keep it concise – Shorter videos are more likely to hold attention and drive engagement.
  • Focus on quality basics – Clear audio, good lighting, proper formatting, and captions can make a significant difference.
  • Think about distribution early – Create content that can be adapted and shared across multiple platforms to maximize reach.
  • Don’t overcomplicate it – Authentic, well-planned videos often outperform highly produced content that lacks a clear message.

Great video content isn’t about having the biggest budget—it’s about understanding your audience, telling a meaningful story, and delivering it in a way that captures attention and inspires action. Learn more.

 

Meet Sam, Our Summer Intern

Every year, WPRS brings on a summer intern to bring fresh energy to the office and provide valuable agency experience. Our 2026 summer intern, Samantha, is currently pursuing a Bachelor of Communication at Mount Royal University, majoring in public relations. Drawn to the field by her passion for connecting with others, she is energized by the power of thoughtful, strategic communication to build meaningful relationships. She is excited to learn from the team and gain hands-on experience in a fast-paced agency environment.