Our Story & Team
Since launching in 2018, our small but experienced team has almost tripled as we continue to welcome exciting new clients from across Canada.
The story behind our yellow arrow
The Worthington “W” has a yellow arrow cutting through it, and like everything we do, there’s a story behind that.
Several years ago, our Founder Paula walked part of the famed “Camino de Santiago” in Northern Spain – a centuries-old trail system that spans the country. Yellow arrows mark the path, giving travelers the confidence they’re headed the right way.
Simple in nature, an arrow can serve as a powerful symbol to provide navigation on any journey. It’s a wayfinder and guide.
Our goal is to be the yellow arrow for our clients, confidently guiding them in the direction they wish to go.
The Worthington PR & Story Team
PAULA WORTHINGTON
FOUNDER & PRESIDENT
“Never, never, never give up.” – Winston Churchill
A respected national PR leader and award-winning communicator with 20 years of experience, Paula founded WPRS in 2018 and is a sought after and trusted communications advisor to international
and national brands, entrepreneurs, charities and local businesses.
She was inducted into the Canadian Marketing, Advertising, Communication and PR Hall of Fame in 2022.
A creative and dynamic thinker, she’s known for developing effective, creative and memorable communications strategies with her dedicated team, then bringing them to life with precision.
Outside of the office, Paula flexes her storytelling mastery behind a camera lens and as a notable freelance travel writer, and she also teaches Media Relations at Mount Royal University.
RACHEL ZOLLINGER
SENIOR ACCOUNT DIRECTOR
“Good things happen to those who hustle.” – Anais Nin
With more than 20 years of experience in strategic marketing, Rachel brings in-depth knowledge of communications management, brand management and event execution to the Worthington team. She loves the challenges of helping clients solve their marketing dilemmas by pushing boundaries and developing creative alternatives.
Always ready to roll up her sleeves and pitch in, Rachel leads by example and continually looks for ways to mentor the next generation of communications professionals.
Outside of work Rachel keeps busy volunteering with her kids’ schools and sports teams, and will spend every chance she gets travelling and exploring new destinations, or curling up with a good book.
STEPHANIE POTTER
DIRECTOR, DIGITAL MEDIA & GRAPHIC DESIGN
“Design is the intermediary between information and understanding.” – Hans Hoffmann
As a marketing specialist with a dedicated focus on digital media and graphic design, Stephanie helps bring projects and brands to life. She specializes in building and executing digital media strategies, designing and amplifying brands and creative campaigns, and supporting high-level marketing strategies for a diverse set of clients.
Stephanie has a history of practicing in the fine arts, which has built a strong foundation for commercial and graphic design. She has a growing portfolio of print and digital assets, including major ads in malls, transit and airports.
During her free time, she enjoys experiencing different restaurants around the city, running along the river, and planning her next travel destination.
MIKE BROWN
SENIOR MANAGER, PUBLIC RELATIONS
"Public Relations is making flower arrangements of the facts, placing them so the wilted and less attractive petals are hidden by sturdy blooms." - Alan Harrington
With more than a decade of experience in strategic communications inside both government and Calgary's non-profit sector, Mike brings in depth knowledge of media relations, communications management and issues management to Worthington. He loves helping clients feel comfortable speaking to the media and supporting them to tell their stories to the public.
Outside of work, Mike can be found volunteering with his daughter's soccer club, cheering on Cavalry FC and spending time with his three (!!) dogs.
RACHEL REDMOND
ACCOUNT SPECIALIST
“Success is best when it’s shared.” – Howard Shultz
In her role as Account Specialist, Rachel offers a modern perspective on public relations to the Worthington PR & Story team. A natural communicator with a knack for organization, Rachel enjoys being immersed in many different types of projects for various clients. She has a strong passion for working with clients in the travel and tourism industry after working with several destination marketing organizations. Most notably, her specific interests include media relations, event planning, influencer management and video production.
In her free time, you can find Rachel cuddling up with a good fiction novel or binging the newest true crime doc.
CASSIE MARTIN
PUBLIC RELATIONS SPECIALIST
“The single biggest problem in communication is the illusion that it has taken place.”
Cassie is a seasoned public relations professional with more than 5 years of experience in the industry. She is passionate about crafting compelling stories and enjoys finding the hook or angle in any writing she tackles. She brings ample experience in media relations to the Worthington PR team and holds a special place in her heart for working on charitable campaigns and community interest stories.
In her free time, Cassie loves spending time outdoors, whether that’s playing sports, walking or hiking. She also enjoys reading and checking out new coffee shops and restaurants with friends.
CATE WILKINS
OPERATIONS ADMINISTRATOR
"The future belongs to those who believe in the beauty of their dreams." - Eleanor Roosevelt
As someone whose life flex is her ability to wear many hats, Cate brings a wealth of experience to the team in both administration and communications. After earning a BA in Communications from the University of Calgary, Cate worked as a trusted Communication Advisor in the oil and gas sector before making a detour into the world of motherhood. During her time at home, Cate kept her professional skills active by pursuing passion projects in the non-profit sector as a way of giving back to her community. In 2020, she returned to the workforce, and feels fortunate to now call WPRS her home away from home.
In her personal time, Cate enjoys spending time in the Rockies skiing, golfing
and hiking with her husband and three kids – one of whom happens to have four legs, a
furry tail and a big bark. And if she is not in the mountains, you can find her indulging in
an extra hot vanilla latte at her local Starbucks.
KEIRA PRETTE
ACCOUNT COORDINATOR
“No matter what people tell you, words and ideas can change the world” - Robin Williams
As a new graduate, Keira is particularly passionate about crafting effective marketing strategies that drive brand awareness and growth. Her expertise in digital marketing and SEO allows her to enhance online visibility and ensure content reaches the right audience. Keira excels in storytelling and creating engaging narratives that resonate with diverse audiences. She is ready to dive into the dynamic world of public relations, bringing fresh ideas and perspectives that leave a lasting impression.
In her free time, Keira sits on the board of directors for the Calgary Justice Film Festival. She has a keen interest in film and cinematography, enjoys learning new songs on her guitar and trying different coffee shops with friends.
EVE WORKMAN
COMMUNICATIONS COORDINATOR
“The ability to communicate is the ability to connect, and that's what building relationships are all about.” - Tony Robbins
Eve is an emerging communications professional enrolled in her fourth year at Mount Royal University, majoring in public relations and minoring in English.
Known for her passion for building long-lasting relationships and crafting compelling narratives, Eve brings fresh perspectives and a creative approach to the communications field. As she continues to grow in her career, Eve is committed to making a meaningful impact through her work, driven by her love for storytelling and connection.
In her free time, she enjoys cozying up on the couch with a good book, grabbing coffee with friends and embarking on new travel adventures.
BLAKE MARCZUK
COMMUNICATIONS COORDINATOR
“Success is the sum of small efforts, repeated day in and day out." - Robert Collier
Blake is an emerging communications professional committed to making a meaningful impact through effective communication. Currently in his third year at Mount Royal University pursuing a major in public relations, Blake is channeling his academic insights into practical solutions for real-world challenges.
With a keen eye for detail and a knack for building genuine connections, Blake aims to bridge the gap between theory and practice, applying the lessons he's learned in school to tackle the complexities of today's communication landscape. His passion for cultivating meaningful relationships serves as the basis of his approach, as he continuously strives to evolve and adapt in order to deliver compelling narratives that strike a chord with audiences.
Outside of work, Blake enjoys exploring Calgary's diverse food scene and indulging his passion for cinema by immersing himself in the latest releases or timeless classics.
LUCY
CHIEF PAWSITIVITY OFFICER
“Work hard, play harder" - Lucy Worthington
A devout Beatles fan, “Lucy in the Sky” loves good music! When not exploring the world with her nose, Lucy serves as the CPO (Chief Pawsitivity Officer) at Worthington PR & Story. She loves to greet each staff member and guest of the agency as they arrive, followed by a deep snooze, some treats and a quick game of ‘throw my toy but I won't bring it back.”
In addition to being the CPO, Lucy also works as the manager of security and safety, always protecting the staff of Worthington PR from anyone outside wearing a hat (she hates hats).
Although very well trained, Lucy is a stealth pup, always looking for her next opportunity to heist someone's lunch. That said, she is very thoughtful in her approach and usually only takes one lick or small bite.
She’s a regular collector of the cheese tax, and will stomp her paw if she doesn’t get what she wants (which is rare).
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