Five Tips for Navigating Social Media in 2023

Anyone trying to build awareness for a business or not-for-profit organization on social media platforms knows that 2022 was a doozy. New channels, platforms mimicking each other, new updates that are rolled back within a couple of days… (seriously Meta, just stop). We’ve all been left wondering, how are we supposed to master platforms when they’re constantly changing?

Here are five tips to help you navigate an ever-changing digital world. 

• Stay organized 

Content calendars are your best friend. Planning your content for the weeks ahead will make life much easier, and you can ensure that your content is reaching the different pillars of your business or organization. When you plan ahead, you have more time to be able to seamlessly add in last-minute or real-time content without losing track of longer-lead pieces too. We like using Google Sheets, which allows different team members to work collaboratively and cohesively in real-time.

• Stay on trend

Negroni sbagliato with prosecco, anyone? It’s hard to keep up with the latest memes and social trends. Social media moves fast, so take some time to scan channels and monitor new trends. Even a few minutes a day will help you jump on trending sounds, videos, hashtags and memes to hopefully get those posts going viral in no time.

• Have fun

Social media may be many things, but it can also be fun. Know your lane you want to stay in, but don’t be afraid to experiment with different trends that may be outside of your comfort zone, and use your content to show your audience your brand personality. You won’t know if something will perform well unless you try! One of our longtime favourites is Tim managing the National Cowboy Museum’s Twitter Account,  

• Beware of the curse of knowledge

The curse of knowledge – a cognitive bias that occurs when an individual unknowingly assumes that others have the background to understand. Does your audience understand what you’re saying? For example, when you first joined your industry, did you understand all the jargon? Probably not, and chances are, the people you’re trying to reach may not either. Our tips for beating the curse of knowledge:

• • Use straightforward language
  • Explain acronyms
  • Simplify your messaging
  • Show (video, photo), don’t tell.
•  Hire a social media team to build a playbook or support your channels

Best advice we have? Hire the professionals. Our team members are expert communicators, helping you connect with your audience and making your brand stand out. We’re adaptable and constantly keeping up to date with the latest trends and changes to social media so you don’t have to. Reach out to paula@worthingtonpr.com or visit https://worthingtonpr.com/services/ to learn more about how we help our clients feel more confident about social media.