Worthington PR & Story Launches Noble Arrow, a new agency concept serving not-for-profit organizations and charities

Noble Arrow by Worthington PR is an agency within an agency, providing top-notch PR, communications and social media services for Canada’s charitable sector

Calgary, AB – November 28, 2023 – Worthington PR & Story, a Calgary-based communications agency, is pleased to announce the launch of Noble Arrow, a unique agency within an agency concept. 

Created from decades of expertise and top-notch talent, Noble Arrow will help empower charities, non-profits and changemakers to strengthen their impact by supporting with vital communications, PR and digital media services, no matter their size or geographic location. 

Noble Arrow leverages Worthington PR & Story’s reputation as a sought-after public relations and communications agency and will help make its services more accessible for non-profits by building a supportive and approachable relationship and community. Services include communications and social media strategies, media relations campaign development, media training, branding, event production, issues management and government relations support.

“There is so much great work happening in Canada’s non-profit sector, but it often doesn’t receive the awareness or impact it deserves,” says Paula Worthington, Founder and President of Worthington PR & Story and Noble Arrow. “Noble Arrow is for changemakers, by changemakers. Collectively, we have decades of experience working in and for the not-for-profit sector, so we have an acute understanding of the opportunities and pain points. Non-profits are often overlooked or feel that agency services are out of reach. We are setting out to change that.”

Worthington PR & Story will continue to work with its broad and well-established roster of corporate and community clients spanning a broad range of sectors and industries across the country. 

The experienced Noble Arrow team has worked for years both in-house and agency side for the non-profit sector. The team is versatile and able to quickly provide recommendations and support as well as longer-term strategic planning and advice. Further, the team has proven strategies that work in the market. A unique differentiator is the team’s capacity to mentor and coach in-house not-for-profit staff to help them gain valuable skills so they can take their campaigns to the next level independently.

“Working with an agency should be an opportunity to move the needle, as well as learn and grow,” adds Paula Worthington. “What we are really trying to do here is to make communications services accessible to a broader group that may not perceive such services as available to them.”

She continues, “We don’t want anyone to feel left behind or intimidated to approach an agency to get the expertise they need and deserve. When we support all members of the community, we all benefit.”

Prospective organizations are encouraged to learn more at worthingtonpr.com/noblearrow/.


About Noble Arrow

Founded in 2023, Noble Arrow is a unique agency-within-an-agency by Worthington PR & Story. This thoughtfully designed agency works to support members of the not-for-profit and charitable sector who are creating positive social change in the community. With decades of combined experience supporting not-for-profits, charities and community changemakers, the Noble Arrow team is passionate and well-equipped to provide strategic counsel and campaign execution for organizations of all sizes. 

About Worthington PR & Story

Founded in 2018 by Paula Worthington, Worthington PR & Story is a sought-after public relations, communications and social media agency working with a diverse portfolio of brands on a local, regional and national level. Worthington PR & Story is a full-service, one-stop shop of trusted advisors, helping clients win big through boundless creativity and precise execution. We believe every brand has a story to tell.


Media Contact

Paula Worthington

President and Founder

Worthington PR & Story and Noble Arrow 



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