The Wayfinder Newsletter – February 2024
Worthington PR & Story Celebrates Six Years
Happy Birthday to us! February 1 is a special day for our team. We’ve been in business for six years, and we thank you for trusting us with your brand and reputation.
A lot has changed since 2018, but we have been steadfast in continuously evolving our services and expertise, leveraging technology and professional development to help our clients grow their business, drive change and get results. Our agency has evolved over the years too! From a solopreneur to today’s thriving Beltline office with a committed and energetic team, the Worthington PR crew is unstoppable and will continue to make positive ripples in the years to come.
Richard Branson once said that “A good PR story is infinitely more effective than a front page ad,” and I think his words still ring true. Good PR is all about trust and loyalty, and cutting through the clutter on our 21st century screens.
To celebrate our milestone, here are six lessons I believe make all the difference in successfully navigating PR, Digital and Communications in 2024:
- Get Out There: P.T. Barnum might have said it best when he said, “Without promotion, something terrible happens…nothing!”
- Measure your Efforts: We invest in technology and software so that we can measure our digital and PR campaigns to help navigate our path forward.
- Be Authentic: The best PR comes from authentic, real storytelling. We are pros at developing the right hook while staying true to our message and values.
- Activate Events: We all love a well-executed event, and we love bringing them to life. A surprise moment, opportunity to interact in a creative way and feeling seen and heard: This is part of the magic!
- Be Prepared: Anticipating the unexpected will make your brand better prepared to handle any storm. Knowing what to do when an issue or crisis arises will let you sleep better at night.
- Share Great Stories: Make your owned, earned and paid channels stronger by crafting the right message to reach your audience. We love to answer the question, “Why?”
Cheers to six terrific years! Thank you for being part of our journey.
– Paula Worthington
We’re Hiring!
Do you know someone in your network who is eager to join a smart, nimble and collaborative team? We are currently hiring:
Noble Arrow is on a Great Trajectory
In addition to our work at Worthington PR & Story, last November we launched a unique agency-within-an-agency concept called Noble Arrow. Noble Arrow supports not-for-profit organizations, charities and changemakers through a barrier-free, welcoming agency experience that aims to support, teach and share.We have been pleased to welcome several new Noble Arrow clients since our launch: Amazing changemakers who are building community and taking bold new steps. We can’t wait to share more soon, follow @noblearrow on Instagram to learn more.
New on the Worthington PR Blog
PR “Ins” and “Outs” Predictions for 2024
Introducing Mike Brown, PR Manager
Responsible Use of AI
Our President Paula Worthington recently presented at a virtual conference attended by more than 100 not-for-profit organizations called AI for Impact: Revolutionizing Non-Profit Marketing, focusing her talk on Responsible AI use. Here are some key takeaways from what she had to say:
Our President Paula Worthington recently presented at a virtual conference attended by more than 100 not-for-profit organizations called AI for Impact: Revolutionizing Non-Profit Marketing, focusing her talk on Responsible AI use. Here are some key takeaways from what she had to say:
Be Transparent: Clearly communicate your intention to use AI.
Data Privacy: Prioritize the protection of user data and sensitive information.
Triple Check: Ensuring unbiased, correct and non-harmful information.
Use It, Don’t Abuse It: AI is a tool, utilize it – but don’t rely on it.
Give Attribution: Give attribution where it is due and honestly communicate the use of AI.
Educate Yourself: Stay up-to-date on AI and understand the implications.
To see Paula’s full presentation, click here.
To learn more about the ethical use of artificial intelligence in the public relations industry, visit the Charted Institute of Public Relations (CIPR) and the Canadian Public Relations Society’s (CPRS) Ethics Guide to Artificial Intelligence in PR.
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