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A Note From Paula I always have a little extra energy in the weeks surrounding the summer solstice. Just like the pink peonies in my garden, I find myself blossoming in the June sun (when it [...]

At SocialWest 2026, Paula Worthington, Founder and President of Worthington PR & Story, took the stage to tackle a topic every business needs to consider: reputation. Here’s what she [...]

We wanted to get real about AI, so we asked ChatGPT and Claude what AI can and can’t do when it comes to PR. Both gave us responses that are technically correct and well-organized, but [...]

Bringing on a summer intern is more than just filling a short-term role—it’s an opportunity to invest in fresh perspectives and support emerging talent, strengthening our team in meaningful ways. [...]

Video content has become the undisputed power of the internet, and its popularity is undeniable. Prioritizing creative content is key for businesses and organizations to remain relevant and [...]

    Landing your story in the media these days can sometimes feel like hunting for a four-leaf clover. A nearly impossible task, with success feeling like just a lucky break. The [...]

The way people search for information online has started to change, and social media now plays a central role in how answers are found. Search is no longer just about keywords and links, but [...]

We’re excited to announce the return of our annual WPRS Learning Lab—a unique opportunity for PR students to step into the world of agency life and gain valuable, real-world experience in public [...]

A Note From Paula It’s been an incredible year for our agency. Longtime clients reached new heights, and we welcomed several new clients to our portfolio, helping them share their stories with [...]

Great ideas come from great people. While the services we provide are central to what we do, the team and collaboration behind them are what make us stand out. Our Worthington PR & Story team [...]