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Do you ever wonder why one story makes the evening news while another sinks straight to a reporter’s inbox? It’s not always about the size of the announcement, but about the story.  Traditional [...]

1. Understand Why LinkedIn Should Be Part of Your Strategy LinkedIn has become much more than an online résumé. It’s a useful place to build your professional brand, grow your network, and stay [...]

At SocialWest 2026, Paula Worthington, Founder and President of Worthington PR & Story, took the stage to tackle a topic every business needs to consider: reputation. Here’s what she [...]

We wanted to get real about AI, so we asked ChatGPT and Claude what AI can and can’t do when it comes to PR. Both gave us responses that are technically correct and well-organized, but [...]

Video content has become the undisputed power of the internet, and its popularity is undeniable. Prioritizing creative content is key for businesses and organizations to remain relevant and [...]

In a digital landscape flooded with content, the humble blog remains one of the most powerful tools for building trust, credibility, and connection. Yet, despite its potential, most blogs fail to [...]

By Paula Worthington he month of March is often celebrated for being “lucky” – There’s St. Patrick’s Day, as well as the long-awaited first day of spring. It’s [...]

Our Founder Paula Worthington recently had the opportunity to present at SocialatHome, Canada’s Virtual Digital Marketing Conference, which welcomed more than 500 attendees from across the [...]

As we approach one year since the start of the global pandemic, as a communicator it’s been fascinating to witness how our world has changed, and reflect on the stories and moments that have [...]

It’s no secret that this time of year can be draining on peoples’ energy, motivation and focus. If the winter blues is getting you down, this may be the perfect time to consider reorganizing and [...]