When most people think about earned media, they picture a newspaper story or a segment on the evening news. Those placements still matter, but some of the most valuable exposure a brand can earn [...]
Do you ever wonder why one story makes the evening news while another sinks straight to a reporter’s inbox? It’s not always about the size of the announcement, but about the story. Traditional [...]
1. Understand Why LinkedIn Should Be Part of Your Strategy LinkedIn has become much more than an online résumé. It’s a useful place to build your professional brand, grow your network, and stay [...]
A Note From Paula I always have a little extra energy in the weeks surrounding the summer solstice. Just like the pink peonies in my garden, I find myself blossoming in the June sun (when it [...]
At SocialWest 2026, Paula Worthington, Founder and President of Worthington PR & Story, took the stage to tackle a topic every business needs to consider: reputation. Here’s what she [...]
We wanted to get real about AI, so we asked ChatGPT and Claude what AI can and can’t do when it comes to PR. Both gave us responses that are technically correct and well-organized, but [...]
Bringing on a summer intern is more than just filling a short-term role—it’s an opportunity to invest in fresh perspectives and support emerging talent, strengthening our team in meaningful ways. [...]
Video content has become the undisputed power of the internet, and its popularity is undeniable. Prioritizing creative content is key for businesses and organizations to remain relevant and [...]
Landing your story in the media these days can sometimes feel like hunting for a four-leaf clover. A nearly impossible task, with success feeling like just a lucky break. The [...]
The way people search for information online has started to change, and social media now plays a central role in how answers are found. Search is no longer just about keywords and links, but [...]
