In honour of Halloween, we’ve wrangled up five PR nightmares and practical ways to manage them so you don’t feel shivers down your spine When a crisis hits, it can feel like you’ve wandered into [...]
In a digital landscape flooded with content, the humble blog remains one of the most powerful tools for building trust, credibility, and connection. Yet, despite its potential, most blogs fail to [...]
The social landscape continues to evolve quickly, and each platform is shaping how content performs, connects, and converts in different ways. From Instagram fine-tuning insights and rolling out [...]
A Note From Paula Earlier this summer, I had to remove a big old willow tree from my backyard, as it was nearing the end of its years. With its broad and protective canopy suddenly gone, my yard [...]
This summer, we had the pleasure of working with two talented interns who quickly became an integral part of our team. From supporting events and coordinating influencer campaigns to honing their [...]
At Worthington PR & Story, we know what makes good events different from great ones. Great events don’t just happen, they’re the result of thoughtful planning, clear goals and experienced [...]
At Worthington PR & Story, our mission is to help brands share their stories with the world. Our goal isn’t only to raise brand awareness, but to ultimately use strategic PR to build [...]
Artificial Intelligence (AI) is becoming a part of our everyday lives. Programs like ChatGPT, Microsoft Copilot and Google Gemini can help with a wide range of tasks, but there is a lot of [...]
A note from Paula – This spring, I’ve been keeping track of a family of great horned owls in the woods near my home. Two owls return to the same area every year, and last month, I was [...]
By Paula Worthington he month of March is often celebrated for being “lucky” – There’s St. Patrick’s Day, as well as the long-awaited first day of spring. It’s [...]
