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When most people think about earned media, they picture a newspaper story or a segment on the evening news. Those placements still matter, but some of the most valuable exposure a brand can earn [...]

1. Understand Why LinkedIn Should Be Part of Your Strategy LinkedIn has become much more than an online résumé. It’s a useful place to build your professional brand, grow your network, and stay [...]

A Note From Paula I always have a little extra energy in the weeks surrounding the summer solstice. Just like the pink peonies in my garden, I find myself blossoming in the June sun (when it [...]

At SocialWest 2026, Paula Worthington, Founder and President of Worthington PR & Story, took the stage to tackle a topic every business needs to consider: reputation. Here’s what she [...]

We wanted to get real about AI, so we asked ChatGPT and Claude what AI can and can’t do when it comes to PR. Both gave us responses that are technically correct and well-organized, but [...]

    Landing your story in the media these days can sometimes feel like hunting for a four-leaf clover. A nearly impossible task, with success feeling like just a lucky break. The [...]

The way people search for information online has started to change, and social media now plays a central role in how answers are found. Search is no longer just about keywords and links, but [...]

In a digital landscape flooded with content, the humble blog remains one of the most powerful tools for building trust, credibility, and connection. Yet, despite its potential, most blogs fail to [...]

At Worthington PR & Story, we know what makes good events different from great ones. Great events don’t just happen, they’re the result of thoughtful planning, clear goals and experienced [...]

Artificial Intelligence (AI) is becoming a part of our everyday lives. Programs like ChatGPT, Microsoft Copilot and Google Gemini can help with a wide range of tasks, but there is a lot of [...]