Good Luck, Bad Luck – Who Knows?
By Paula Worthington he month of March is often celebrated for being “lucky” – There’s St. Patrick’s Day, as well as the long-awaited first day of spring. It’s [...]
Five Smart Ways to Position Your Brand Through Storytelling
Our Founder Paula Worthington recently had the opportunity to present at SocialatHome, Canada’s Virtual Digital Marketing Conference, which welcomed more than 500 attendees from across the [...]
What the World Needs Now: More Poems
As we approach one year since the start of the global pandemic, as a communicator it’s been fascinating to witness how our world has changed, and reflect on the stories and moments that have [...]
Refreshing Your Brand
It’s no secret that this time of year can be draining on peoples’ energy, motivation and focus. If the winter blues is getting you down, this may be the perfect time to consider reorganizing and [...]
Paula Worthington – Founder & Principal
While we are a small marketing and communications firm, we are mighty! Paula serves as a leader by living out our foundational values of being a trusted advisor, having an approachable attitude, [...]
Rachel Zollinger – Marketing Strategist
When you assemble the right team, the sky’s the limit with what you can accomplish. And we know our team would be lost without Rachel, a long standing friend and colleague. With over 20 [...]
Francesca Smith – Student Intern
We are reintroducing ourselves to our clients and partners, as our team continues to grow and evolve. Our newest team member, Francesca, joins the WPRS team as an intern as she completes her [...]
The Evolution of Communication & Storytelling
In the world of marketing, communications and public relations, the only constant is change. The evolving needs of the modern consumer, fast-changing technology and the constantly varying media [...]