The Importance of Being Media Trained
Speaking with the media and being interviewed can be both exciting and intimidating. Even if the story is positive and you’re enthusiastic to get your story out to your audience, it can [...]
Everything You Need to Know about Bill C-18
Bill C-18 was passed by the federal government and will come into effect before the end of 2023. However, it is already affecting Canadians’ ability to access news on Google and Meta platforms [...]
Event Management During COVID-19
With constantly changing restrictions and guidelines, the need for careful and safe event preparedness has reached all new levels. With vaccinations on the rise, we are able to start to gather [...]
The Wayfinder – July / August 2021
Communications tips and trends from your team at Worthington PR & Story How often should you post on social in 2021? The right posting frequency can help keep your audience engaged – [...]
What makes a good story?
An important part of managing any brand is being able to effectively share stories with media and the public. Not every story is weighted the same, and this is affected by both the message (your [...]
Five Smart Ways to Position Your Brand Through Storytelling
Our Founder Paula Worthington recently had the opportunity to present at SocialatHome, Canada’s Virtual Digital Marketing Conference, which welcomed more than 500 attendees from across the [...]
What the World Needs Now: More Poems
As we approach one year since the start of the global pandemic, as a communicator it’s been fascinating to witness how our world has changed, and reflect on the stories and moments that have [...]