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Meet our summer communications intern, Virginia Mackay! With a background in interior decorating and design, Virginia brings a creative perspective to storytelling in communications. Building [...]

In the era of social media, influencer marketing has emerged as an important strategy for brands to effectively drive awareness, gain consumer trust and reach new audiences. Influencers wield [...]

Meet our summer communciations intern, Blake Marczuk! Blake is an emerging communications professional committed to making a meaningful impact through effective communication. Currently in his [...]

Some food for thought from our fearless leader, Paula Worthington, about why she banned the word ‘Busy’: It’s been coming up a lot for me lately: the dreaded four-letter word that has [...]

Is your organization ready to weather a crisis? Recently, our President and Founder Paula Worthington delivered a crisis communications workshop to members of EO Calgary. Entrepreneurial [...]

Worthington PR & Story Celebrates Six Years Happy Birthday to us! February 1 is a special day for our team. We’ve been in business for six years, and we thank you for trusting us with your [...]

As we navigate the dynamic landscape of PR and communications, our team believes it’s critical to stay ahead of the curve and serve as trusted advisors. Here’s what we think is “in” [...]

Noble Arrow by Worthington PR is an agency within an agency, providing top-notch PR, communications and social media services for Canada’s charitable sector Calgary, AB – November 28, 2023 – [...]

As the holiday season twinkles ahead, it’s time to dive into the world of gift giving that brings joy and warmth to our loved ones. In this holiday gift guide, we’re thrilled to [...]

Speaking with the media and being interviewed can be both exciting and intimidating. Even if the story is positive and you’re enthusiastic to get your story out to your audience, it can [...]