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We wanted to get real about AI, so we asked ChatGPT and Claude what AI can and can’t do when it comes to PR. Both gave us responses that are technically correct and well-organized, but [...]

    Landing your story in the media these days can sometimes feel like hunting for a four-leaf clover. A nearly impossible task, with success feeling like just a lucky break. The [...]

The way people search for information online has started to change, and social media now plays a central role in how answers are found. Search is no longer just about keywords and links, but [...]

In a digital landscape flooded with content, the humble blog remains one of the most powerful tools for building trust, credibility, and connection. Yet, despite its potential, most blogs fail to [...]

At Worthington PR & Story, we know what makes good events different from great ones. Great events don’t just happen, they’re the result of thoughtful planning, clear goals and experienced [...]

Artificial Intelligence (AI) is becoming a part of our everyday lives. Programs like ChatGPT, Microsoft Copilot and Google Gemini can help with a wide range of tasks, but there is a lot of [...]

A note from Paula – Celebrating 7 Years in Business There’s a lot of intrigue with the number “7”. For some, it’s “lucky number 7”, while for others, breaking a mirror can bring 7 years of [...]

Noble Arrow, a Calgary-based agency established in 2023 by Worthington PR & Story, was created to empower non-profits and changemakers dedicated to making a positive social impact.   [...]

CALLING ALL STUDENTS AND EMERGING PR PROFESSIONALS! Worthington PR is thrilled to invite you to our upcoming Agency All Access Night, happening November 13, 2024 from 5:30 – 7:30 p.m. This [...]

Some food for thought from our fearless leader, Paula Worthington, about why she banned the word ‘Busy’: It’s been coming up a lot for me lately: the dreaded four-letter word that has [...]