Why Paula Banned the ‘B’ Word
Some food for thought from our fearless leader, Paula Worthington, about why she banned the word ‘Busy’: It’s been coming up a lot for me lately: the dreaded four-letter word that has [...]
The Wayfinder – July / August 2021
Communications tips and trends from your team at Worthington PR & Story How often should you post on social in 2021? The right posting frequency can help keep your audience engaged – [...]
What makes a good story?
An important part of managing any brand is being able to effectively share stories with media and the public. Not every story is weighted the same, and this is affected by both the message (your [...]
Five Smart Ways to Position Your Brand Through Storytelling
Our Founder Paula Worthington recently had the opportunity to present at SocialatHome, Canada’s Virtual Digital Marketing Conference, which welcomed more than 500 attendees from across the [...]
What the World Needs Now: More Poems
As we approach one year since the start of the global pandemic, as a communicator it’s been fascinating to witness how our world has changed, and reflect on the stories and moments that have [...]