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At SocialWest 2026, Paula Worthington, Founder and President of Worthington PR & Story, took the stage to tackle a topic every business needs to consider: reputation. Here’s what she [...]

We wanted to get real about AI, so we asked ChatGPT and Claude what AI can and can’t do when it comes to PR. Both gave us responses that are technically correct and well-organized, but [...]

This week, Worthington PR & Story proudly celebrated four years in business. It’s wild to think that half of the lifetime of the business has been spent navigating a global pandemic. Despite [...]

After more than 15 months of worry and stress, people are ready to add play back into their lives, and Judy Riege, founder of Connected Leaders, is here to help. Judy was a guest on CTV Morning [...]

How we connect with ourselves and the world around us is the heart of Jessica LeBlanc’s practice, Embodied Living, which provides offerings in Yoga education, Wellness adventures and retreats and [...]

Our Founder Paula Worthington recently had the opportunity to present at SocialatHome, Canada’s Virtual Digital Marketing Conference, which welcomed more than 500 attendees from across the [...]

International Women’s Day (IWD) takes place on March 8 and there are a number of ways to join in on this year’s theme, #ChoosetoChallenge. All over the world, individuals, groups, businesses and [...]

It’s no secret that this time of year can be draining on peoples’ energy, motivation and focus. If the winter blues is getting you down, this may be the perfect time to consider reorganizing and [...]

While we are a small marketing and communications firm, we are mighty! Paula serves as a leader by living out our foundational values of being a trusted advisor, having an approachable attitude, [...]

When you assemble the right team, the sky’s the limit with what you can accomplish. And we know our team would be lost without Rachel, a long standing friend and colleague. With over 20 [...]