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A special note from our president, Paula Worthington. February 1 marks five years in business for Worthington PR & Story. Based on some loose (Hi, Google) research, I discovered the number [...]

There is no doubt that social media and influencer marketing have changed the way consumers interact with brands and products. To get the latest insights on how consumers are engaging with [...]

2023 means a whole new year of marketing, social media and PR planning. It is hard to predict what will work in an industry as faced-paced as ours, but we have four tips we think all [...]

We are proud to have many PR grads and students on our team and are thrilled to be introducing our new WPRS Learning Lab! As we continue to grow, we know that student development is essential for [...]

Anyone trying to build awareness for a business or not-for-profit organization on social media platforms knows that 2022 was a doozy. New channels, platforms mimicking each other, new updates [...]

Developing a new website for your business or revamping an old one can be a daunting task. We recently launched our new website and have some tips and tricks to share from our process. Here are [...]

Meet Gracie! As the newest member of our team, she brings a fresh perspective and energetic energy into the office. Joining us from the Mount Royal University Public Relations program, Gracie is [...]

Meet the newest member of our growing team, Executive Assistant and Account Coordinator Rachel Redmond! A soon-to-be graduate from the public relations program at Mount Royal University, Rachel [...]

We are constantly growing and willing to welcome students who want to grow and build great career experiences. We welcome Onyie Ekene-Obi, a SAIT practicum student who is an avid storyteller, [...]

Meet the newest addition to our growing team of professional communicators, Jessica Smith! As our new Communications Advisor, Jessica brings over a decade of experience in PR and event [...]